Upcoming Events and Workshops

Chicago Manufacturing Tour
New Dates!
Wednesday, May 16  SOLD OUT!
Wednesday, May 23
Location: Chicago – tour of 4 factories
Presenters: Jane Hamill and Anna Livermore

How to Use Email Marketing to Get More Business
New Start Time! 12 pm EST
Free Interactive Webinar
Friday, May 18, 2012
12 pm Eastern (9 am Pacific, 11 am Central)
Presenters: Jane Hamill and Boaz David

New Designer Program
for start-up designers
Going On Now
Location: ONLINE Course with live Q & A support
Presenter: Jane Hamill

Past events:

What to Charge: Pricing Your Work
Saturday, March 24, 3 pm
Location:  Creative Chicago Expo, 78 E. Washington St. (Chicago Cultural Center)
Presenter: Jane Hamill

Webinar: How to Work With a Sewing Contractor
Friday, April 20 at 1 pm Eastern (10 am Pacific, 12 pm Central
Location: Online FREE Webinar.
Presenter: Boaz David and Jane Hamill

Boost Your Fashion Business Workshop
Friday, April 27, 9 am – 12 pm,
Location: Chicago, 400 W. Erie Street
Presenters: Jane Hamill and Lara Miller

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When your sales rep is not getting orders for your fashion line (VIDEO)

Q: “What should I do when my Showroom rep has shown my line at 4 shows and not taken a single order? Meanwhile, I’m pitching it to retailers myself and taking orders. What’s wrong?”

A: Watch the video.

 

While getting a sales rep seems like the answer to any designer’s prayers, things don’t always work out that way. I should say, the rarely work out that way.

This is why I recommend that EVERY designer learns how to sell their product themselves. You must get comfortable selling your line and it is a learn-able skill – like playing piano, or learning tennis. I’m not saying it’s easy – at least not in the beginning. But it is necessary. For info on learning how to sell your line without being “sales-y”, you can go here and find out about my online course about SALES. You also get a live Q & A group session to ask me all your selling questions.

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Happy Birthday, Barbie!

I couldn’t let Barbie’s birthday go without a mention.

For reasons that aren’t the obvious ones, I dig Barbie.

I even wrote an essay on it for National Public Radio’s This I Believe series.

You can listen to it here. http://thisibelieve.org/essay/21259/

This I Believe has a great book that includes dozens of essays. They must have run out of important people to include, so my Barbie essay is in there. That makes me smile. You can find it here.

 

Happy Birthday, Barbie!

You don’t look a day over 18. What’s your secret?

 

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5,000 people coming to see Jane speak on March 24th at the Creative Chicago Expo

The Chicago Creative Expo is coming up and I’m doing a workshop about what to charge for your work. And YES, they are expecting 5,000 attendees at the Expo this year! OK, I guess they aren’t all going to be at my Workshop, but a girl can dream! My talk last year was SRO and a big hit, if I say so myself. They invited me back anyway!

I don’t do too many live events these days and certainly not for free, so come on down! The Expo is a blast and you can learn a lot. Below is a sample of some of the other terrific free Workshops. If you’re coming to the Expo and you want to say hello, let me know! brain@fashionbrainacademy.com.

Jane’s workshop:
What to Charge: How to Price Your Work (see below for details)
Saturday, March 24, 3 pm
Chicago Cultural Center – 5th Floor Garland Room
78 East Washington St.
Admission: free

Expo Update
Creative Chicago Expo Update | March 23 & 24
Expo Workshops will make you smile.
Expo Workshops will make you smile.

Get ready! The 9th annual Creative Chicago Expoconnects artists, creative businesses, and organizations working in all creative fields—music, film, fashion, theater, dance, literary, visual arts, design, technology, and new media—with top local and national resources, vendors and workshops.

Friday, March 23 targets organizations and creative businesses. Saturday, March 24 targets independent artists and start-up creatives. Admission is free. Hours are 10 – 4 pm. Learn more.

A sample of workshops below…

 

Featured Workshops
Choose from 32 workshops and panels at the Creative Chicago Expo. Friday workshops are geared toward the needs of organizations and established creative businesses, and Saturday’s target the needs of individual creatives and start-ups. Check out some featured workshops….

 

Engaging and Building Audiences Through the Web | Chris Elam, GoSeeDo
Chris Elam, GoSeeDo
Chris Elam, GoSeeDo

Learn how to engage your base of support, build new audiences, and boost earned revenue potential using the new web-based platform GoSeeDo, a social and creative service that enables artists and arts organizations across genres to engage their fans directly in the booking process . Presented by Chris Elam, Artistic Director & CEO of Misnomer Dance Theater and founder of GoSeeDo.

3/23, 1:30 pm | 4th Floor Conference Room

Build a Strong Online Presence | Jennifer Rapp Peterson, IndieMade
Jennifer Rapp Peterson, IndieMade
Jennifer Rapp Peterson, IndieMade

Ever wonder how to create a website? Or what to put on your website? This session discusses learning about your audience, creating a brand, and supporting all if it with the right content and social media communication. Presented by Jennifer Rapp Peterson of IndieMade, a company that enables creatives to have a multimedia portfolio, store, blog, calendar, and social media integration on their own websites easily and affordably.

3/24, 12 noon | 4th Floor Conference Room

How to Succeed in the Art World | Paul Klein, Klein Artist Works
Paul Klein, Klein Artist Works
Paul Klein, Klein Artist Works

This session is a jam-packed, highly informative overview of how all visual artists can succeed in the art world on their terms. It’s presented by Paul Klein, creator of Klein Artist Works, a program that helps demystify the art world and assists artists in navigating their own path. For the past seven years, Klein has championed local art by writing and distributing ArtLetter, an online examination of art in Chicago that is also published in the Huffington Post.

3/24, 3 pm | Claudia Cassidy Theater
What to Charge: Pricing Your Work | Jane Hamill, Fashion Brain Academy
Jane Hamill, Fashion Brain Academy
Jane Hamill, Fashion Brain Academy
This workshop will cover the simple five-step process for pricing any work, how to have the confidence to look someone in the eye and name the price, and the one thing every creative person needs to know before they start selling anything. Whether it’s a painting, sculpture, or garment, knowing what to charge and the ability to ask for the sale can make the difference between being solvent and going broke. Presented by Jane Hamill, founder of Fashion Brain Academy.
3/24/12, 3 pm | 5th Floor Garland Room

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A great way to display your fashion product at trunk show or trade show

Have you got about $7 and one hour?

Check out what you can make! Here’s my really cool mannequin made out of packing tape. This would be terrific for a trunk show in a retail store, home party, or for a display if you’re doing a trade show. I learned how to do this from student in my Sustainable Design Class at Columbia College. Check out how we did it…

 

Here’s what you need to get started:

  • 2 rolls of heavy duty packing tape
  • a dress form to borrow for the shape
  • scissors
  • a few pins

 

Your First Step

It’s good to have a helper in this project if you can – at least at the very beginning. You want to cut a few strips of tape about 8 – 10 ” long. Then lay a strip sticky side up on the shoulder of your dolly.

You can pin it to the form to try to keep it in place. This is when it’s handy to have your buddy hold it in place.

Take another strip and lay it right next top the first one overlapping just a but so the tape sticks together.

 

 

Step 2: Keep going

Keep adding tape strips sticky side up – even covering the arm area like we’re doing in this picture below. You don’t have to worry about making it all neat and flat – I was worried about that in the beginning until I got the hang of it.

 

Step 3: Lather, Rinse, Repeat

More and more tape strips sticky side up until you have covered the form to your liking in one big fly paper mess.

Check out this picture below to see how we stopped at the bottom in a straight line so our mannequin could balance nicely on a table for display.

 

Step 4: Turn your tape around

Now the project starts to pick up speed. Lay more strips on with the sticky side down until you cover the entire area. You can put things between the layers of tape.

You can see in this photo that one designer put lace fabric between the tape strips and it came out great.

I put a little love note to my kids in mine and one of my other students put bottle caps in hers to look like a funky necklace.

We were even thinking it would be really cool to put colored tissue paper in there and use a fake candle inside to light up the mannequin for decoration.

Step 5: Cut it off

So now you gently take your scissors and cut it off the form. After you remove it, just lay it on a table and tape the opening back together.

 

 

The Final Result

My students hanging their packing tape mannequins to display their designs in Chicago.

Et Voila, that’s what you get for 1 hour and $7.00

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Want to use this article or video in your e-zine or or website?

Sure! Please include this complete blurb with it:

“Jane Hamill teaches apparel and accessories designers how to start and  grow a profitable business – even if they flunked math and hate selling.  Get her FREE report “How to Find Fabrics in Small Quantities and NOT Get  Ripped Off in the Process” atwww.fashionbrainacademy.com.”



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How do you get your product noticed? “Ask Jane” video for fashion designers

What do you think of this video? Do you agree with my advice? Do you have tips for Michelle? Please let me know by leaving a comment below. Join the conversation!
Not getting these videos sent to your InBox? GO HERE and sign up now.

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What do I say on Twitter? Tips for fashion design entrepreneurs

“What the %&#@ do I say on Twitter?”

That’s the question I got last week during a VIP Intensive Day. I know how my client feels because I used to feel the exact same way!

I thought Twitter was going to be reading about what people ate for breakfast and other stuff that would make my eyes glaze over.  I have since been proven wrong.

So today you get a video from me (or should I say @fashbrain) to give you a crash course on Twitter. I give you tips to answer the question above (so delicately put) as well as some Twitter “best practices”.

And if you’re wondering if you can actually get business from Twitter, keep reading below the video…


Twitter tips and “best practices”

Want to know more about ways you can use social media to actually make money?

Next week, I’ll give you 3 specific ways I have personally monetized social media. Hint… it’s not just about what’s for breakfast.

I don’t mind using myself as the Case Study Guinea Pig and sharing the real-life results so stay tuned…

What about you? Has Twitter helped your business? Do you have a tip you can share with other designers? Leave a comment below. Pretty please.

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Sell more of your clothing or accessories line by making it all about THEM and not YOU

Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this?

“I’m all set. I have all the customers I need”

One of the biggest mistakes I see, and I’ve committed this deadly sales sin myself, is when we talk about our product and how great it is and how AWESOME it will be for you – if you weren’t too dense to understand it.

You see, “my product is made of 100% organic cotton, and I drape each section myself with my revolutionary 3D process, and it takes me 3 hours per piece, and you can’t find this type of thing anywhere else”… What’s missing in this scenario is why the customer would want to buy it. Because I can pretty much guarantee that a mild interest in your design process is NOT going to be enough to get a customer to pull out her gold card.

So here’s a video clip to help you understand why you must put yourself in HER shoes – the customer. When you make it about them and not about you things get a whole lot easier. The sales process is easier, you don’t feel like you’re begging for the sale, and the customer actually has a chance to get eager to buy.

I’ll be covering the full topic of “How to Sell Your Product Without Being Sales-y” during a free online workshop next week. Get the details here. Meanwhile, watch the video and let me know what you think by leaving a comment below.

Want to sign up for the FREE Sales Webinar? GO HERE NOW

Leave a comment below and show me you’re alive!

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What fashion designers need to know about the “Buy American” Trend

I was at Starbucks this morning and lo and behold, it hit me like a ton of bricks. The Buy American trend has really hit the mainstream. What used to seem like a bunch of rednecks screaming to Save Our Jobs! has morphed into an honest-to-goodness all encompassing movement.

Case in point. The pictures from this morning:

Move over Lance Armstrong, you can now purchase a bracelet that says, “Let’s Create Jobs For USA”. I’m not about to get into a political debate about this issue. Lord knows there are people better suited for that. But the evidence that more and more people have shifted their mindset to American Jobs is overwhelming.

I recently showed a video to my Retail Management students (I’m an adjunct faculty member at Columbia College) that really nailed home the concept of how outsourcing manufacturing affects the US economy and the US worker. It’s a New York Times video called The iPhone Economy and you can watch it here. Fascinating.

Fox News ran a story in November called Why ‘Buy American” is Dumb Idea. Also Fascinating – in a different way. Do they really believe that or are they just being contrarian?

A USA Today (no pun intended) story talks about the trend and reports how Diane Sawyer, ABC’s Good Morning America’s anchor, began a “Made in America” pledge this year. She states that if every American spent an extra $3.33 on U.S.-made goods, it would create almost 10,000 new jobs in the country. She also urged viewers to join her in this pledge and to check out what they had at home to see how much of it was made in the USA.

Why should you care?

Emerging fashion designers want to know about this shift in consumer mindset because most of you DO produce on the USA. And now that consumers are really starting to give a crap where their goods are being made, you can capitalize in it. If even the tree-hugger Starbucks crowd cares about American jobs, you need to shout it to the tree tops that your line is made in the good ol’ U S of A.

It’s become a real benefit for you. You have something the Gap can’t give them so make it clear that it’s one more good reason to buy YOURS instead of THEIRS.

What you can also do, if you’re really an A student, is send retailers this article and explain to them the deep shift in consumer consciousness and how you believe the trend is only beginning. Give them 3rd party data to show that they better be thinking about stocking up on more goods that are American made, stat.

And looky here, your line just happens to be a great option.

What do you think? How will this trend affect you and your business? Please leave me a comment below and let me know.

So I’ll end this post with a song. Click the flag and sing along.

 

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What Fashion Designers can learn from Madonna’s Super Bowl performance

I was talking with a friend yesterday about Madonna and her performance during the Super Bowl…

The conversation went something like this…

Hey, did you see Madonna on Sunday?
Yeah, I saw it and I love Madonna…but she seemed really nervous and stiff.
Totally. Seemed like her shoes were too high or something. She looked uncomfortable and it was uncomfortable to watch.
Exactly. She was scared and you could tell – it made me uneasy.
All she had to do was change her shoes. It’s like I was rooting for her to NOT screw up but I couldn’t relax and enjoy the show. Why’d she have to wear those boots anyway?
I don’t know…she’s Madonna. And it wasn’t like they made the outfit either.
She sure is in great shape. And she loosened up at the end.
Ummm hmmm “cuz she didn’t have to move around!

Now I get that there’s a LOT Madonna couldn’t control about Sunday. The fast set-up, the lighting, the sound quality, the crowd reaction…

But she CAN control her lack of confidence in some areas.  She was afraid of falling down and my Monday quarterback friend and I decided it’s because of her boots. It was her choice to wear them, obviously. The problem is this…

When you’re watching someone perform who is clearly uncomfortable it make YOU uncomfortable too.

And when you cannot trust that things will work out OK for the performer, you lose a little confidence in that person. And you don’t really enjoy the experience, either.

The same exact thing is true when you sell your line. If you’re uncertain, tentative, overly nervous, it wrecks you chances of connecting with a buyer. And if the buyer doesn’t start to feel some level of trust with you, they simply won’t buy. Sometimes they’re just uncomfortable and they don’t even really know why.

When I had my store, I can remember being pitched by designers that just didn’t seem ready to truly engage me in the sales process. It can be a little painful to watch this happen and you feel BAD for that person which distracts you from the main objective – looking at the product.

This is why you need to practice. And understand how the sales “system” works – step by step. It’s also why you want to build your confidence so the buyer feels safe ordering from you. It’s so important to project confidence and trustworthiness (assuming that’s a real word).

If you’re not sure how to do this, I recommend the “How to Sell Your Line to Boutiques” Bootcamp. It will help you control the factors you CAN control – the boots, as it were. Your level of confidence and certainty can make all the difference in getting buyers to actually commit to an order. Click here for more details.

What do you think? Do you agree about watching something uncomfortable? Let me know your feedback HERE, on facebook, or leave a comment below and we can continue the discussion.

So back to Madonna… She really did look good, right?

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