Tag Archives: how to market your fashion line

Email Marketing For Your Fashion Business – 5 Ways to Improve It

Posted on January 12, 2013 by jane

Email is a great way to stay in touch with your customers. One of the best things about email is that it goes directly TO them. All they have to do is click to get your message. They don’t have …

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How to use Pinterest to get more traffic to your fashion website

Posted on November 2, 2012 by jane

This is a guest post from Andreea Ayers of Launch Grow Joy. Fashion/Style is the third most popular category on Pinterest and the second most repinned category on the social sharing site. If that isn’t enough convince you that you …

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Selling Your Fashion Product: B to B vs. B to C

Posted on April 13, 2012 by jane

Retail buyers don’t really care too much about your design inspiration, your process, your training etc.. What do they care about?  Watch the video now. Did you like this video? Then pass it on and click the LIKE button below! …

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How do you get your product noticed? “Ask Jane” video for fashion designers

Posted on March 2, 2012 by jane

What do you think of this video? Do you agree with my advice? Do you have tips for Michelle? Please let me know by leaving a comment below. Join the conversation! Not getting these videos sent to your InBox? GO …

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What do I say on Twitter? Tips for fashion design entrepreneurs

Posted on February 22, 2012 by jane

“What the %&#@ do I say on Twitter?” That’s the question I got last week during a VIP Intensive Day. I know how my client feels because I used to feel the exact same way! I thought Twitter was going …

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Sell more of your clothing or accessories line by making it all about THEM and not YOU

Posted on February 15, 2012 by jane

Pretty much every designer I meet wants to sell more. Have you ever heard an entrepreneur say this? “I’m all set. I have all the customers I need” One of the biggest mistakes I see, and I’ve committed this deadly …

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What fashion designers need to know about the “Buy American” Trend

Posted on February 9, 2012 by jane

I was at Starbucks this morning and lo and behold, it hit me like a ton of bricks. The Buy American trend has really hit the mainstream. What used to seem like a bunch of rednecks screaming to Save Our …

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What Fashion Designers can learn from Madonna’s Super Bowl performance

Posted on February 8, 2012 by jane

I was talking with a friend yesterday about Madonna and her performance during the Super Bowl… The conversation went something like this… Hey, did you see Madonna on Sunday? Yeah, I saw it and I love Madonna…but she seemed really …

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The Secret to Failure

Posted on January 31, 2012 by jane

Rather than giving you advice and strategies to succeed in business, today’s all about things we entrepreneurs do to sabotage our success. Let me just get honest about things I’ve done and things I see every week with the designers I work …

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10 Marketing Truths for Fashion Design Entrepreneurs

Posted on January 24, 2012 by jane

My friend and marketing expert, Ellen Malloy, from the Restaurant Intelligence Agency, recently sent an email to her list about Truths for Chefs. I took one look at it and my jaw dropped! Becasue I completely agree with Ellen I …

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