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- I want to launch a line, so how do I start?
- How do I know if my idea is feasible?
- How do I find a good sewing contractor?
- What's the best way to approach a store?
- How many pieces should be in my collection?
Jane has answers
Tag Archives: marketing
I’m in the middle of reviewing my marketing for 2011 and I thought I’d be completely honest with you. The way I figure it, I LOVE insider information – to be a fly on the wall – and I’m guessing you …
All I can really say is WOW. And thanks. I mean, really, I did not expect such a huge, responsive, delightful audience for my workshop. And what I got was an experience that ROCKED – a day I won’t soon …
Selling Your Line to Boutiques – you have to follow up when you launch a line. If you approach a store only one time, you cannot expect to make a sale. Getting no response from a buyer is NOT the same as being told no. Jane gives this fashion designer some tips on getting the order.
TODAY’S FASHION BRAIN QUESTION: What do buyers want to know about your line? Approaching a store is different that selling your line directly to consumers. I’ve been on both sides of the counter – as the shop owner as well as the …
Here’s my take on 3 common beliefs. 1) Do what you love and the money will come Uh, yeah, well, NOT. If you have your own business and love to design and that’s what you do all day, the money …
This big question has a straightforward answer. You’ve started a fashion business, but want to grow your line. There are three main ways to grow your line – find out which make the most sense.
Networking for fashion designers can be tough to stomach. Here are Jane’s 5 top sure-fire tips for networking, especially for people who hate networking.