Tag Archives: marketing

Year-End Marketing Review – What’s Working For Me

I’m in the middle of reviewing my marketing for 2011 and I thought I’d be completely honest with you.  The way I figure it, I LOVE insider information – to be a fly on the wall – and I’m guessing you …

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Yesterday was GREAT day – my workshop at Creative Chicago Expo

All I can really say is WOW. And thanks. I mean, really, I did not expect such a huge, responsive, delightful audience for my workshop. And what I got was an experience that ROCKED – a day I won’t soon …

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Selling Your Line to Boutiques – you have to follow up when you launch a line

Selling Your Line to Boutiques – you have to follow up when you launch a line. If you approach a store only one time, you cannot expect to make a sale. Getting no response from a buyer is NOT the same as being told no. Jane gives this fashion designer some tips on getting the order.

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What do buyers want to know about your line? TODAY’S FASHION BRAIN QUESTION – video #2

TODAY’S FASHION BRAIN QUESTION: What do buyers want to know about your line? Approaching a store is different that selling your line directly to consumers.  I’ve been on both sides of the counter – as the shop owner as well as the …

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The 3 Biggest Business Lies

Here’s my take on 3 common beliefs. 1) Do what you love and the money will come Uh, yeah, well, NOT.  If you have your own business and love to design and that’s what you do all day, the money …

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Video #1 in my new video serios — 3 ways to grow your line – TODAY’S FASHION BRAIN QUESTION

This big question has a straightforward answer. You’ve started a fashion business, but want to grow your line. There are three main ways to grow your line – find out which make the most sense.

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If The Idea Of Networking Makes You Want To Vomit

Networking for fashion designers can be tough to stomach. Here are Jane’s 5 top sure-fire tips for networking, especially for people who hate networking.

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