I met a designer who had just launched her first collection. She had spent 2 entire years in product development and FINALLY was ready to sell. Exciting, right? Wellll, sorta. She told me…
“I have all these units finally in stock and I launched 2 weeks ago. I haven’t sold a single thing. Not one item. What am I going to do?”
She was scared and she had tears in her eyes. It was heartbreaking to see.
My mission is to teach you how to build a following for your brand and to let people get to know you, like you, and trust you. When you build that KLT factor (know, like, and trust), there will always be a percentage of these people who want to buy from you.
Building the audience BEFORE you ask them to buy is the key.
If you do that, getting the credit card is a natural progression and you’ll never feel sales-y or too promotional.
You won’t have to always be saying, where’s my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals?
I truly believe any entrepreneur can build a loyal following of people who want to buy their products, can afford to pay for them, and understand the value of what you make without having to convince them.
Of course you can sell without building a brand, a reputation and trust first – only it will be a lot harder and cost you a lot more money.”
– Sarah Gebauer
This episode explains the “backwards” strategy of getting consistent, predictable sales. Build your following first, then sell to them.
Listen now to learn how:
What We Cover:
- There’s only ONE thing you really need to worry
- Why building the KLT (know, like, & trust) factor leads to the BUY
- How building an audience is NOT about what you sell
- The 3 important things that make an ideal customer
- The 4 step process to getting a sale
Mentioned in this episode:
- Mini-workshop: Build an Audience Before You’re Ready to Sell
- Imperfect Action for Monthly Business Coaching with Jane
- The Social Ms
If you like the show and want to help: