DRAFT SALES PAGE:
Are You Ready To Make More Money With No Ad Spend?
I hear this from online sellers all the time…
“I’m tired of churning out social media content all day. It’s not getting me enough sales and I feel like I’m doing something wrong.”
“I’m doing ‘all the things’ and still not getting an audience bigger than friends of friends of friends.”
“I’ve tried FB and IG ads and I’m overwhelmed with the constant changes. I can’t figure them out and I don’t want to keep trying.”
Think about how much time and energy you spend on your business. You’re working so hard doing “all the things” and yet, not enough people know about you and your brand.
There is an easier way.
Content Marketing is the gateway to attract your dream customers (for “free”) and lead them down the path to your community and your products so they give you money.
((prove this statement, case study, share example of someone who gets Google traffic and makes sales, according to __fancy SEO site__ ‘jfalsjdfljasdf’))
I’m not talking about social media here. I’m talking about content on your business blog that’s SEARCHABLE by Google. Content that gets you organic traffic.
Plus there’s the added bonus of them finding you. It’s a totally different dynamic in the customer relationship when you’re this great new brand they discovered.
Like the band they loved and followed before they got big. That’s a special bond.
It sets you apart from everyone else out there. Rather than you feeling like you have to sell all the time and feeling desperate or sales-y, what if you just shared really valuable content and ATTRACTED people who want to buy from you?
That’s a huge difference.
Look, Instagram is NOT a marketing strategy. It’s only one piece of a strategy and you’re probably wasting way too much time on it. If you didn’t get in and get a big following 4 years ago, you gotta let it go and do something else. Plus, you can get shadow-banned for no reason then your sales plummet… womp, womp.
Are You Ready to Try Something Different?
Introducing…
The Content Club
The Content Club combines expert training, LIVE marketing reviews, community, and accountability — all built into one amazing program.
You’ll learn a no-fluff approach to creating consistent content that attracts your ideal clients to your brand and gets you paid.
This program is about THREE things:
- What to SAY and When
What to SELL and When
What to SEND and When
2 minute Video
I do this, here’s why, who, when where why
This is me. This is what I’m about. I opened my store I had only $400 left. Had to figure out how to — bootstrap my marketing, if I didn;t make sales right then I di dnot hab=ve money for foo. If I did not make sales right then, I didn;t have food. ANd that is why i;m passionate about help you, the person reading this page.
I know how tough marketing is. And after all my years of experience, I’ve been able to nail it down to these core principles that I’m teaching in the program.
Why I’m doing it. What worked, what didn’t. I’ve tested it all out for you. It’s put together inside this progra. Everything you need to know about content attraction marketing is here.
Paying rent doesn’t get me customers. I am HERE and I pay rent, so you should buy. I don;t need to sell it at all – I just need to build interest. Get them interested, lead them down the path m and they will sell themselves.
Who it’s for: Entrepreneurs. If you have a business, this is for you.
Who this is not for: Wannapreneurs. If you don’t have a business, you don’t have a website, you don’t have a product or service, and if you don’t have sales – this is NOT for you. You have work to do before you join The Club. The good news is I got your back – the work you have to do is right here.
STATEMENT – Dave’s copy
You have more control. You’re not at the mercy of the algorithms or Facebook Ads.
You have 2 options…
Annual Membership: $1000 (saves $200)
After you join, please look for an email from jane@janehamill.com with next steps and access details. Annual membership has a 60-day guarantee. After that, no refunds.
Or…
Pay Monthly: $100 per month
After you join, please look for an email from jane@janehamill.com with next steps and access details. Monthly memberships can be canceled any time. Please note!! You will lose access to the material and the program the same day you cancel. So if you need to cancel, please time it to suit your needs.
ENROLLMENT IS CURRENTLY CLOSED.
To get an invitation when we accept new members, get on the waitlist.
What they VALUE. You want to give back to your community, you want to put high quality content out into the world, you wna your product that helps people in some small way in the hands of the people that need it.
I created the program for people just like you
((fearful, worried, overwhelmed, nervous about ending up with a garage or spare bedroom stacked to the ceiling with boxes of your product. And you have to hear about it from your family or partner – overwhelmed with so much product and so much money going into the biz.
In this program, you;re not gonna invest money in ads or … utilize free resources called Google.
Included in the Program Each Month: – Use the Jenna —
Week 1: Planning Session ((( add in EMOTION driven description of WHY each week is important)))
Discuss the monthly theme
How it applies to what you’re gonna do
Do the planning exercise
Crazy brain things to watch out for
Give them the monthly/weekly “assignments’
Week 2: Live Reviews with Jane – (i.e. show me your last email, a specific assignment due on a specific day) Most programs do NOT have a teacher who reviews assignments Live.. How these other teachers expect their students to learn is beyond me! I love reviewing your content because that helps you put out the best content to attract your dream customers and clients.
Week 3: Study Hall with Sarah Cohan (((why is this so important)))
What good is all this learning if you actually implement what you learn?
Week 4: Live Marketing Audits with Jane (i.e. show me your most recent blog post) . You’ve been assigned something specific, you have due date, you submit your work. , and Jane chooses _________ to review LIVE and answer questions.
Jane pulls from the group and does LIVE reviews. While it may not necessarily be yours, the value you get from a live review from a group setting is universal and priceless for your own work.
What’s the
There is core curriculum housed in The Content Club membership site
Private FB Group (((what is important about the facebook group))
Weekly LIVE events for members
The Core Curriculum
CURRICULUM – THE SUCCESS PATH
Stage 1: Foundation:
Every structure needs a solid foundation. 100K or 100 million – you need the foundation work. In Foundation, we will truly uncover – what yyu really sell (it’s never just the product), who you actually WANT to sell to (yep, you get to choose) and how to get them to care.
what do I sell? to whom? Why do they care?
Why 5 – 10 minute video Why do they want it?
What – 10 what do I sell? to whom? Why do they care?
Why 5 – 10 minute video Why do they want it?
How 5 – 10 minute video How do I get their attention? Compelling maketing message, what you REALLY stand for
Examples – Bad Bad jewelry, Krush Boutique, Green Bay store, Dave Moreno
Crazy Brain – the obstacle you may be facing – is this gonna work? Have I chosen the wrong customer? Why would they buy from me? Imposter syndrome
TRIGGER to move to the next stage:
Have audience fully defined
Easy 10-second description of your audience
One Pager – buyer persona + WORKSHEET
Stage 2: Create Your Content/Promotions Plan
What (what is a plan)
Why
How
Examples
Crazy Brain – I’m not interesting, nobody cares about me, why would anyone read this, you can GTSU everywhere.
Blog Content, basics of blogging, 5 days is the LONGEST you want to keep a promo running, 3 days is better for a promo – or 1 day or 2 days
TRIGGER to move to the next stage: Your Content Plan is ready for the next 30 – 90 days and you have been consistent for the last XXXX number of days (?? working on this…)
… then move on the FTF
Stage 3: FTF Free Traffic Formula
What it is
Why do it
How to do it
Examples galore (people getting free traffic and EXACTLY what they are doing so you can choose ONE strategy and stick to it – not bounce around)
Crazy Brain – I am used to doing everything myself, I like working like this, everyone says I need to run ads…
Stage 4: List Building & Growth
What
Why
How
Examples
Brain Work – Am I gonna lose this? How do I keep the people I have? Can I keep people engaged? What if IG dies?
((((Add the list building copy from the other sales page here)))
business on platforms you don’t own and can’t control
Modulated – must finish one section to move to the next Stage. This reduces overwhelm and assures you know what to work on when
BONUSES
90-Day Goals
Office Hours Thread – for the week of…. I answer the Q’s on Thursdays – just type in answers
Monthly Mindset Thread ((JH book recos or articles for them)) – this is my favorite book, what I learned, go get it
“The Power Ten”: Your 10 minute weekly check-in sheet with simple metrics to track. Boom.
Scripts:
Pitch for Guest blogging
Pitch to be on a podcast
Pitch for press
Pitch for a collab
Pitch influencers
Swipe Files:
Email templates
Welcome
Abandoned cart
We’re running late
Back in stock
First time customer email
Content
Product wrapped in content (soft sell)
Sales and Promotions Templates & Examples
1 day promotion
2 day promotion
The Investment:
$1000 for the year, $100 a month
FAQs
Is this a course abou SEO?
No
Is this a social media course?
We’ll touch on it – the
Can you guarantee Jane will review my content?
No. NOTE: Reviews will be LIVE with Jane on weeks 2 and 4. All members will submit their materials and Jane will choose 4 – 6 to review – chosen by what will serve the majority of members and show a range of businesses.
I just want to learn to build my list, can I go straight to Stage 4?
Here’s the thing. If you’re even asking this question, it’s clear that you could benefit from Stages 1 – 3.
Modulated – must finish one section to move to the next Stage. This reduces overwhelm and assures you know what to work on when
The Investment:
$997 for the year or $99 per month.