“For every $1 you spend on email you get $38 back.” (Forbes).
Let that sink in for a moment…
The ROI of email is 1:38. Nothing else even comes close.
There’s nothing more frustrating than having people on your email list who are not responding to your emails or buying your products. Or…maybe you have a list but you don’t send regular emails because you “don’t know what to say”.
In this program, we help you nurture and build an email list of BUYERS. Our focus is on audience building, email marketing, and content marketing.
List Builders combines expert training, LIVE experiences, and community all built into one amazing program
ENROLLMENT IS CURRENTLY CLOSED.
To get an invitation when we accept new members, get on the waitlist.
When you have an engaged audience, you don’t have to work so hard to get sales. You build a “qualified” email list, nurture them & add value to their lives, and make them offers to buy. It’s not complicated.
When people know you, like you, and trust you, they will BUY from you again and again without a ton of effort or feeling like you’re begging for the sale.
There are 4 stages of List Building in this program
- Badass Builder Mindset
- Attraction & Growth
- Fancy Stuff (aka Optimization)
This video explains more…
STAGE 1: Badass Mindset
We start with your mindset. Getting clear that it’s totally possible – and even inevitable – that if you trust the process you can have an audience of highly qualified prospects and customers.
STAGE 2: Audience
Next, you decide who you MOST want to sell to (yes, you actually get to choose) and attract to your brand. In stage 2, you will get clear on the Who, the What, the Why, and the How – even if you think you “know this already”. If you really knew it, the sales would already be rolling in, I assure you. You’ll also craft your compelling marketing message so your ideal customer actually NOTICES you.
STAGE 3: Attraction & Growth
In stage 3, you will create a lead magnet as an ethical “bribe” to trade for your ideal prospect’s email and/or phone number. The focus is not just on building a big list, it needs to be an engaged list of people who can and will buy from you happily.
STAGE 4: Fancy Stuff (Optimization)
At this stage you have already set up your list and a lead magnet (opt-in) that’s working well. You’re getting consistent sales and your email list & customer base is growing steadily. Now it’s all about optimizing your email marketing, segmentation, automations, and conversions.
What it Takes
There is a lot of confusion about email and content marketing — what is a landing page? Do I need a blog? What do I say in my content? Should I use pop-ups on my site to get email addresses? How often should I send emails? What do I SAY in these emails? What’s the ratio of content vs. offers to buy? What if I have a small list? We’ll answer all of these questions and more.
What You Will Accomplish as a Member?
- define your ideal buyer
- determine who you MOST want to sell to
- craft your compelling marketing message
- create consistent content to attract your ideal buyer
- stay consistent with weekly emails
- set up automated emails
- set up a welcome sequence, abandoned cart, and more
- create a Lead Magnet to grow your list
How Long Does the Program Last?
It’s a monthly program and I suggest you commit to being a member for at least 12 months. It takes that long to get all the pieces in place and get consistent sales with EASE. That said, membership is month to month and there is no contract. You can cancel any time.
Who is List Builders For?
If you sell ANYTHING online, this is for you. It doesn’t matter what you sell – physical products. digital downloads, online courses or workshops, digital patterns, home goods, art, etc.. You can be at any stage of business as long as you’re ready to put in the effort to build an audience and an email list that will buy from you.
What You’ll Do in the First 90 days as a Member
You will learn how to do a simple “Weekly Check-In” to track your growth and stay accountable. You’ll set three specific 90-Day Goals with milestones. Next, you’ll start on the tactical things like sending weekly emails (with confidence) and learning how to make clear, compelling offers to your audience.
The training content is housed in a private membership site and you’ll have your own username and password. Live office hours and other live events take place via Zoom video conference. There’s a kick-ass community of like-minded business owners ready and willing to help you in the private Facebook Group.
What’s happening in the Program…
Here’s a sample calendar…
Email us at firstname.lastname@example.org or call 312.715.8301.
See what members have to say about the List Builders program: