Jane Hamill

Get more traffic & sales using content marketing that ATTRACTS your dream customers & clients and gets you paid.

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Online Sellers: The 3 Most Important Metrics You Need to Track

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What’s the first thing that comes to mind when you hear the words “Google Analytics”?

Be honest, people! Does it evoke terror or an immediate sense of overwhelm?

A quick poll of our members tells me that many of you feel like an idiot trying to understand what in the actual helllllzzzz you’re supposed to be looking at in Google Analytics.

One member told me,

“Just the thought trying to understand my Google Analytics makes me want to cry.”

In today’s podcast, I share snippets of a really great live training I hosted with Susan Bradley from the Social Sales Girls. Susan is an e-commerce educator and the owner of a Shopify store, Sock Doggo,

You’ll learn the 3 most important metrics to track (ONLY 3!! Hallelujah), what they really mean, and exactly where to find them.

Susan breaks it all down so you’ll feel confident and prepared to make friends with the data in your business.

Have a listen…

You can also listen on iTunes. Spotify, and Stitcher Radio.

You can watch the full training with Susan here:

Mentioned in this episode:

Note: I’m an affiliate for Susan’s program. If you purchase through my link, I will likely get a percentage of the sale.

I believe it the Inner Circle is the BEST program out there for online shop owners and I recommend it 100%. If you use my link, you’ll get the sweet bonus of my “Costing & Pricing” course + cost sheet template.

If you’d rather not use my affiliate link, that’s cool too – just click here.

As always, thanks for listening and watching,

xo -Jane

How I Plan to Double My Business in the Next 12 Months

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I’m not a big fan of goal setting. I get too worried that I might fail and then I often just just fail in advance to avoid feeling like a loser.

This year, I’m doing something different.

I want to DOUBLE my business by only focusing on process goals and routines, not financial metrics.

In today’s podcast I’m going to share how I plan to double my business by focusing on only THREE main marketing activities. I’ll tell you what they are plus how I plan to make them a reality.

You see, this is a very different strategy for me – I’m taking my top THREE marketing activities and reverse engineering them into quarterly, monthly, weekly, and daily tasks.

These tasks get scheduled. And then I plan to make that schedule the boss of me.

No more BSOS (bright shiny object syndrome).

This past week I did a soft launch of my new program, The Content Club. I loooooooooove these people so much. They are the coolest entrepreneurs ever and I want to do the work along with them.

The members have 2 assignments this week – choose ONE Outrageous goal (vision, really) and complete the their 90-day goals.

I’ll be right there with them using my process-driven goals and the exercise I explain in today’s episode.

And even without attaching specific sales numbers, I truly believe my simple plan will result in DOUBLE the business I’m doing right now.

I think this will help you.

Have a listen…

You can also listen on iTunes. Spotify, and Stitcher Radio.

Mentioned in this podcast:

  • The Content Club, the new membership for small business owners who want structure, accountability, and increased traffic & sales

I’d love to hear from you. Leave a comment below and let me know what you think or what your marketing activities you’re going to do this year.

Love and peace,

Jane

3 Things That Need to Change in Your Business to Achieve Real Success

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Got big plans for the new year? START HERE, with this episode.

Because really, if you ask yourself — what will I do differently this year to achieve more success?

What comes to mind? What will you do?

I believe there are three things that need to happen to be able to create real, lasting change for your business.

Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio

Quotes from this Episode:

  • “How do we learn anything? Because we did it wrong the first time. Then we’re like, Oh, I should do it this way.”
  • “To be successful, I needed to be a business person first and a creative person second. You’re an entrepreneur. So in my opinion, by default, that means you’re a creative person.”
  • “If you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.” – ASTD study on accountability (American Society for Training and Development)
  • “I’m the least disciplined person on the planet. And yet, I’ve been pretty successful. When I’m accountable, I do the work, which means I get results, and I make more money.”
  • “Focus and structure and habits and mindset and accountability. These things don’t just magically happen to you because you started a business. It’s not like — oh, now I’ll boss-up because I’m so in love with my business and doing my own thing that I have all the mindset and structure and focus that I ever need.”

Links in this episode:

I sincerely hope this episode has helped you in some small way.

xo -Jane

Oh!! And the ping-pong table is now in the middle of my dining room. My younger son is leading 3 games to 2. 🙂

How I Stopped Comparing Myself to Others & Went from $9K to $1 Million with Dave Moreno

Dave Moreno certified coach from the Life Coach School badass business coach

I have an awesome guest today and I’m so excited to have him. He’s my own business coach – yup, the coach gets coached.

Meet Dave Moreno.

Dave has an incredible story and he doesn’t hold back on the details. 4 years ago, Dave’s total annual revenue was $9,000. The next year it was $12,000. This year, he’ll clear over $1.1 million.

Whaaaaa?

And GET THIS. That’s with $0 in ad spend!! WTF.

Dave Moreno is a certified coach from The Life Coach School (they recently gave him a  shout out for reaching the 2 comma club). He’s well versed in Brooke Castillo’s The Model and when he combines that with his business background, I can tell you from first hand experience that it’s super effing helpful.

In this podcast episode, Dave and I talk about overthinking, comparing himself to others, the frustration of 2 years with barely any income (and 4 kids), discipline, routine, the decision he made that EXPLODED his business, and his simple 3 step process to reaching $1 million in sales.

Listen now:

 

Real talk from this episode:

  • The hardest part is when you sit in comparison and worry and fear and try to figure out how –  that is the hardest part.” (04:22)
  • “The longer you spend overthinking, the longer it’s going to take you to make your money.” (5:36)
  • “If you’re in a rush to make money, it will take you forever.” (11:50)
  • “I give it all away because I want to build my audience. I don’t want to make money from them.” (14:08)
  • “A decision without a routine will never work.” (21:19)
  • “The only content that gets you business is the one you release. The ‘perfect content’ that’s sitting in your brain somewhere that ‘will come out one day’ makes you $0.” (31:15)

Mentioned in this episode

Have a great weekend and Happy Holidays!

Jane

What Makes a Successful Apparel Business with Mindy from The Apparel Academy

Mindy Martell from the Apparel Academy

How do you know if a startup apparel brand will succeed or not? Well, you could ask Mindy Martell because she’s helped launch thousands of small businesses.

That’s exactly what I did for today’s episode. My guest is Mindy Martell and she’s the owner of an apparel factory in Minnesota as well as the founder of The Apparel Academy which is dedicated to educating people on starting their clothing line.

She has ton of experience working in overseas factories

Today we talk go over a ton of topics from why Mindy started her own factory in the first place to why you should build a following before your product is even ready.

Here’s what we discuss in today’s episode:

  • Mindy’s unexpected “behind the curtain” basement pattern room experience with an apparel manufacturer in China where conditions for workers were terrible – and it shook her to her core
  • Why she chose to work primarily with startup fashion and apparel companies
  • Why she started a clothing factory in the US from scratch
  • How Mindy can tell if a startup will succeed and what the biggest red flag is that they won’t
  • How Covid-19 rocked her business, sent her into an isolated cabin in the woods of Minnesota, and almost put her out of business.
  • The major transformation of her business and HUGE pivot for her clothing factory during the pandemic
  • The silver lining
  • Why she continues to recommend Jane’s courses without being asked to 🙂

Listen or watch below:

You can also listen on iTunes. Spotify, and Stitcher Radio

Mentioned in this episode:

Will you do me a favor? Comment below and let me know what you thought about this episode. I absolutely love hearing from you!

Jane

A little bit more about Mindy:

Mindy opened a factory and design house in 2006 and has been helping individuals build their product ever since! With experience in creating over 1,000 different products- you could say she’s an expert (we do).

Questions about sourcing fabrics, picking trims, designing product, developing tech packs, and figuring out the best way to manufacture your product are what Mindy does best. 

Over the past 14 years, Mindy has found her most rewarding part of the job is helping new entrepreneurs navigate through the complicated apparel industry. She offers courses for apparel startups as well as clothing manufacturing.

Where is Your Website Traffic Coming From?

Where is your website traffic coming from?

When was the last time you really studied where the traffic to your website is coming from?

This week I have a simple assignment for you. Check your analytics and see what’s really going on.

One of our members just did it and is noticing steady traffic coming from Pinterest to her Shopify site with ZERO effort on her part.

She’s working her arse off on Instagram to get traffic – and it does work. But the Pinterest traffic is coming in with EASE.

Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio

BTW – This episode is quick & dirty ‘cuz I have some kid stuff goin’ on over here that involves an open flame and I’m afraid they might burn the house down.

Like you, I sometimes feel “too busy for marketing”. But I make it work and embrace “perfect is good but DONE is better”.

Also…

Do you have your Content and Promotions Calendar ready to go? It makes marketing your brand SO MUCH EASIER. Having a simple, do-able plan reduces your stress and helps you stay consistent.

So you have more time for the fun stuff – like making sure the house doesn’t burn down. 🙂

Mentioned in this episode:

Is this episode helpful for you? Let me know in the comments below. I loooooove hearing from you and, like Gary Vee says, “your comments are my oxygen”.

Jane

How to Make Them Buy NOW

Today’s episode covers 3 elements of any offer or promotion. We answer these questions I received from our members

  • What can I do to persuade someone to buy TODAY and not put it off?
  • How long should I run a promotion or sale for my online shop? site? 5 days? 3 days? I see some people running Giveaways for an entire month. Is that a good idea?
  • Is it better to do 20% off site-wide or only on a specific category of products?

Here’s the thing…

Your customers needs a reason to buy NOW rather than thinking they can put it off until they “have more time”. what we don;t want is…

“Hmmm…I’m interested in buying this. I’ll think about it and get back to it later.”

They are actually interested. Yay. That’s a huge hurdle.

And they actually think they’ll have more time later to make the purchase. That’s cute. Because we know they’re not going to get back to it. We’re all busy and distracted.

If you keep today’s 3 elements in mind when you’re putting your promotions and sales plan together, you will convert more lookers into buyers. ?

Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio

Also…

Earlier this week, I taught a live class to help you get your Content and Promotions Calendar actually completed.

It starts with WHAT you want to sell and WHEN. Match that with WHO you want to buy it — and then create content from that point. The content leads them down the path to a purchase.

The only issue is this… You gotta DO IT. Not just think about it and plan to “get back to it when you have time”. See what I did there? Very clever…

Tie your sales & promotions together with your content (blog, email, social media) so it’s less work and a cohesive effort.

CONTENT = FREE TRAFFIC. Create a plan, implement the plan, don’t overthink.

Content & Promotions Calendar Online Class Only $27 

You get the complete recording, content calendar template, and workbook – with access for 2 full years – all for only $27 for  a limited time. ?

Mentioned in this episode:

Did you like this episode? Let me know in the comments below. Thanks!

Jane

P.S. Remember….Perfect is good but done is better.

How Content Works to Get You Traffic & Sales

Today’s podcast explains the FLOW of what to do after you create a piece of content.

Content marketing is awesome for getting traffic but a lot of entrepreneurs are confused about what to do with a blog article or a video after they create it.

  • Does the same info on the blog go in an email?
  • What do I post on social media?
  • Do I put ALL the info in the email or just tease it?
  • After I post it once, what do I do next?
  • Once I post content on my blog, how do I get people to see it?

Let’s  dive in…

You can also listen on iTunes. Spotify, and Stitcher Radio

Download the “FLOW of Creating and Distributing Content” Cheatsheet

Also…

On Wednesday, I’m teaching a LIVE class to help you get your Content and Promotions Calendar completed.

You’ll learn how to tie your sales & promotions together with your content (blog, email, social media) so it’s less work and a cohesive effort.

CONTENT = FREE TRAFFIC. Get organized NOW for the Holiday Season.

LIVE Class: Create Your Content & Promotions Calendar ($27)

Wednesday, November 18th, at 2:30 pm CDT (Chicago time)

Includes the live event, full recording, content calendar template, and workbook.

Thanks for listening! Let me know in the comments if this helped you.

Jane

How to Turn Your Blog Into a Sales Engine - Free Class>>
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