In today’s laser coaching call, I’m talking to swimwear and resort designer, Danielle Pierce from Danalia.
Danielle has realized that her margins are too low and she needs to pivot her business. Her main questions is this:
“I’ve been selling to a certain type of customer and now I have to raise my prices and find new customers. What should I do?”
What we cover in this coaching call:
- Pivoting her entire business to make it profitable – it’s almost like starting over again from scratch
- What to do with her list email list of 600 people when she is pivoting her business to a higher end product
- Selling online and wholesale at the same time
- What to do when you lose motivation to create things
- Choosing a brand-new target
- Creating content to attract new people who can handle Danielle’s higher pricepoint
Mentioned in this episode:
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