This week in the membership, there was some confusion about how to grow an email list with a Lead Magnet.
Today’s episode covers these four things…
- What is a Lead Magnet?
- Can I just offer a coupon code to collect emails and build my list?
- I have a pop-up on my site for list building. Isn’t that enough?
- What if my business is different and my customers don’t like getting emails?
Have a listen…
You can also listen on iTunes. Spotify, and Stitcher Radio
This is the first in a series of episodes about list building and audience building. See you next week for more.
Jane
Thanks Jane for keeping it real and giving me a shout out.
Hi Ellie! What’s amazing is how you went through the PROCESS of choosing the best possible topic for your Lead Magnet. You were open to suggestion from me about finding a hook that would lead them down a path to purchase – rather than something that would help people but not necessarily result in sales. And then – THE BEST PART – you executed on it 48 hours later!!! I truly believe that speed to implementation matters. It’s a sign (for me anyway) of how successful on will be with a business. Bravo!!
OMG thank you so much for this episode, Jane!! You are so amazing! I had an inkling that a lead magnet would probably a good idea before I started listening, but within the first 10 minutes, I was so sold that it’s now one of my top priorities and a must-do before launching my website!! I had been wondering about how to entice people to sign up for emails to a website that doesn’t even offer anything for sale yet AND grow my email list at the same time!! And I definitely don’t want to work so hard to get them to visit my website in the first place just to lose all those opportunities!! Thank you so much for this so insightful episode – can’t wait to listen to part 2!
Hi Dagmar! I am so glad this episode has helped you understand. It can be confusing – for sure – and you nailed it when you said “I definitely don’t want to work so hard to get them to visit my website in the first place just to lose all those opportunities”. Boom! You got this. 🙂
– JH