We’re living through some strange times. If you’re anxious about everything that’s going on with Covid- 19, you are not alone.
Today’s episode gives you strategies to help your small business amidst the coronavirus situation.
These strategies will help you stay calm, focused, and badass.
Have a listen…
You can also listen on iTunes. Spotify, and Stitcher Radio
Or get the information in this video.
“Jane, could I get in the coaching program NOW? I’m stuck at home and needing to learn something new to get my mind off of this crazy world situation. Plus, all my pop-ups and selling events are canceled so I must double down on online sales. I’ve been meaning to do it and now it’s painfully clear I gotta move on this. Let me in? Please!??”
I get it. And it’s a great idea to get your mind off things & focus on your business for a while.
You can join the Imperfect Action coaching membership here.
We’re all in this together. Let’s keep moving forward,
? – JH
Thanks Jane! I needed this segment! Tomorrow is FB ads day… talk soon!
Boom!! Thanks for commenting, Lisa.
Hi Jane,
I was so glad you put this podcast out today. It’s given me a renewed resolve to continue on amidst great uncertainty. I also remembered today and recently that one of my marketing classes in bygone years, the instructor said, “When times are tough, don’t cut the marketing budget”. It’s sort of counter intuitive to think like that because one would want to start cutting costs, which is reactive. Thanks again for this podcast.
I totally agree with your instructor. Out first instinct is to pull back and hide, but it’s not the instinct that will serve us in the end.
– Jane
Jane! Such helpful information. I’m not sure if you are still taking “Ask Jane’s” but I have a good question for you on this one! What should designers do to help Brick and Mortar right now? I’m in the midst of fall sales, but it’s tough to sell to stores, knowing many will take a big hit from this… If you were still in Brick and Mortar, what would you want from your designers right now?
Hi Liz! Great question. What I would want from my vendors is patience & flexibility. And extended payment terms when appropriate.
For example, if I had an order set for 3/31 delivery but my store was closed, I might ask the vendor to push it back or cancel it completely. (Although a lot of stores are still accepting orders BTW).
Or, if I had already received an order before my store had to close, I might ask for extended terms. If normally it was Net 30, I’d ask for Net 60 or some other creative payment terms – like $100 every 2 weeks until it was paid off.
I hope that helps!
Jane