Starting a Shopify Store and Growing it to $50K in Sales with Susan Bradley

Ohhhhhhh I am excited for this episode!!

“Nobody wants to share the stuff that doesn’t work.” – Susan Bradley

Susan Bradley is the rare person who’s willing to share publicly the good and the bad as she launches a Shopify store from $0 to $50K in sales.

Honestly, I don’t think I’d have the courage to do what Susan’s doing – sharing step-by-step, in real time, the building of her online store.

It’s fascinating and inspiring. And things do not always go as planned,

In this episode, Susan tells us about choosing a niche and then pivoting away from it, doing a proof of concept event (including what it cost her and the exact results) and the “sideways launch” that wasn’t really meant to happen but happened anyway.

Susan is a seasoned e-commerce and retail entrepreneur. And yet, she tells us…

“I told everyone I would show them the road to $50K in sales on Shopify and then I went and hid in the corner.” – Susan Bradley

Like every entrepreneur on the planet, Susan feels the fear.

She feels equal parts confidence and fear, I think.

It’s so refreshing to hear how honest she is about everything.

You’re going to LOVE this episode.

You can also listen on iTunes and Stitcher Radio

In this episode:

• “You cannot control your sales with Facebook and Instagram ads.”
• What it cost Susan to have a proof of concept event.
• Is a list building giveaway worth it? Do these people really buy?
• How susan puts a funnel on the back of a giveaway that converts to sales.
• “What people want, what I want, is to be able to earn an income that supports my family on my own terms.”
• The Roadmap to $50K- https://thesocialsalesgirls.com/
• “I had actually named one of my FB ads, “Please Work”. Cuz I’m just gonna fall into a puddle on the floor if something doesn’t work soon.”

Show Notes and Links:

• Susan’s consulting company + The Road to 50K: The Social Sales Girls
• Susan’s new online store: Sock Doggo
• The TRAFFIC course Jane bought from Susan and loves: Traffic Bootcamp (aff. link)
• Susan’s previous online store, We Squeak
• Monthly Business Coaching with Jane Hamill: www.janehamill.com/membership
• American Doxie
• Klaviyo (aff. link)
• Shopify (aff. link)

Want to help?

If this podcast helps you in any way, would you do me a solid and leave an honest review on iTunes? I’d so appreciate it!

Thanks for listening!

xoxo -Jane