Of all the tools and resources my clients use in their daily lives, MailChimp and Shopify are the 2 most common.
The news that the two won’t seamlessly integrate anymore has struck my clients as a huge PIA. I’m getting tons of questions…
“Soooooo…MailChimp and Shopify are breaking up. What should I do?”
To be honest, I’m THRILLED about this recent news because I’m not a fan of MailChimp. It’s clunky, it’s frustrating, and it’s terrible at helping you segment your email lists in an efficient (read: money making) way.
The ability to segment your lists and only send emails to those interested in certain topics or products is HUGE. It’s the best way to use email. It works, and it make my clients more money!
Email marketing continues to be the number one ROI for digital marketers across the board.
Email is KING. Still.
Email had the highest conversion rate for all Shopify stores for BFCM (Black Friday Cyber Monday) in 2018
What if you gave me $1 and I gave you $38 back. Would you take that deal?
According to Salesforce…
For every $1 invested in email, the average return is $38. – Salesforce
Yes, open rates are going down overall but emails sent to segmented lists based on user behavior are AWESOME and we’re only getting started with the possibilities. Open rates and click-thru rates are strong. Segmenting your lists is the BEST way to use email going forward.
Segmenting your email lists is the BEST way to use email going forward.
The only way, really.
So if you’re using MailChimp and Shopify and are thinking… “WTF? What am I going to do?”
Don’t panic. I’m here to help navigate through the murky waters of the Shopify vs. MailChimp storm.
This episode explains what’s really going on between MailChimp & Shopify, what it means to you as a small business owner, and what you can do next.
Listen now:
You can also listen on iTunes and Stitcher Radio
Here’s what I talk about in today’s episode:
- Why I think Shopify and MailChimp are really splitting up
- Should you use a third party app to connect MailChimp and Shopify?
- The #1 ROI of all marketing activities
- Email segmentation and why it’s important
- The clunky nature of MailChimp
- Who should stay with MailChimp and who needs to move on
- The BEST of email marketing for e-commerce and why that’s a good thing
- The email tool I’m recommending that could account for 20% of your sales like it does for Steve Chou
Mentioned in this episode:
- MailChimp
- Zapier
- Shopify (aff. link)
- Klaviyo (aff. link)
- Free Class: The Real Truth About Growing Your Online Store
Are you a Shopify store owner? What did you think of this split and what are you going to do?
As always, thanks for reading and listening,
Jane
Hi Jane, I found your site by searching for what is going on with MailChimp and Shopify and hey, that was a fresh breeze! I fully agree with your analysis, especially with your take of MailChimp. I never understood why they are so dominating in the email marketing space. The cute monkeys and freemium plan must have worked wonders for them. But from a usability point of view, I find them equally clunky and complicated. I would even say if you are just into sending emails (as opposed to e-com), iContact, Mailerlite, and ConvertKit. The first two in terms of usability and pricing, CK because it is much better at creating relationships. Now that MailChimp jumps on the e-com bandwagon, I cannot help thinking that they will get burnt. I don’t use Shopify myself but hold their shares, which have been great so far, and I believe there are reasons they will continue to perform well. Thanks!
Hi Joe! So true — it’s the cute monkeys LOL.
Hello Jane.
I want to thank you so much for this podcast. I stumbled on your show the same week you released this episode – Mailchimp vs. Shopify. We have a shopify store and sell a product and were relying on Mailchimp heavily for the integration. We did NOT know what to do about the Mailchimp/Shopify breakup.
Like you, we can’t stand Mailchimp and we love love love Shopify. I listened to this episode a couple of times to take it all in. We just switched over today to Klaviyo, which I never would have know about if not for this episode and your info. My assessment – Mailchimp is like riding a skateboard. Klaviyo is like flying a 737.
Wow. We are excited to use this amazing, robust, well thought out, easy to use service. Thank you for taking the time to make these podcasts. I know they’re a lot of work but much appreciated.
Laura Oden
CEO/Pandere Shoes
I’m so glad you found us, Laura! I’m thrilled to hear you switched to Klaviyo. It’s an AWESOME tool and you’re going to love it.
I’m rooting for you and your business!!
Jane