Today’s episode will help you understand why more people aren’t buying from you and what you can do about it.
Yesterday, a client told me something that disturbed me. She didn’t say anything wrong, but she told me about a key learning point that she JUST learned. A real aha moment.
She’s actually happy about it because it explains to her why more people aren’t buying from her site and she’s making a plan to fix it.
But I’m like…
You JUST learned that? I’ve been preaching and teaching that concept, ad nauseam, for years!! Where did I go wrong that she only really “heard” it yesterday? Where did I go wrong???
So I’m gonna shout out the “why they don’t buy” concept in today’s episode so there’s not one more person who doesn’t get it – ‘cuz it could be hurting your business.
If you’re not selling as much as you’d like, you may be having the same issue my client was having.
If you only listen to ONE podcast of mine ever, evah, EVAH, MAKE IT THIS EPISODE! <– note the all caps and, yes, I’m yelling at you because you need to learn this shizzle today!
Listen now:
You can also listen on iTunes and Stitcher Radio
Here’s what I talk about in today’s episode:
- The magic of the KLT factor (Know, Like & Trust)
- How to stop ignoring 48% of your potential customers
- Why a discount isn’t the only thing you should offer to build your list
- How to make sure people don’t land on your site only once, never to be seen again
Mentioned in this episode:
- Want to learn the 5 steps to getting all the online sales you ever wanted? It all starts here.
Your homework:
Let’s talk about the 48%. What are you going to do to capture the “other 48%”? Don’t leave me hanging, people! Leave a comment below – I can’t wait to read what you say.
Jane
This was great, Jane! I’ve listened to all of your podcasts, so I know you’ve preached this before. Yet, somehow like the client you mentioned, this kinda just hit home for me, too. I’ve only just started selling my bags and, thanks to your teaching, i’ve already started a weekly email campaign and have been working on growing my list. But now I really get why i’m doing all that. Silly, I know, but some messages just need to be heard at the right time.
My new strategy is to market to men for gifts to buy the ladies in their lives. I’m sending out an email to them next week to let me know about any specific dates they need me to keep track of (birthdays, anniversaries, etc), and their sig. other’s tastes (favorite colors, loves flowers, butterflies, etc). I’m offering a service in which i’ll send them an email reminder about the date and a list of any bags I have that might be a good match for their lady. I think that would be fun for me, and they might be grateful for the help.
I agree, Laura, Sometimes I hear things 12 times and then the 13th time is when I really hear it and understand it. It sounds like you’re doing so many good things for your business. I’m ready for you!
-Jane
Jane, how about putting to test and critique what all these member designers websites look like. Provide us with a list and let’s all pull it up and go shopping their stores.
We see what’s good, bad, ugly and anything that could use improvement…where are their stores floating in the Universe. Our comments can serve members critical feedback why sales are stagnant or lackluster.
Hi Lourdes,
Thank you for this awesome idea! I do website critiques in my monthly coaching program, but it’s not something I’ve offered very often outside of my paid courses. I will think about a way to make this work, thanks again.
Jane
A gem of an episode, Jane! Very clear and to the point. And very heart opening, possibilities opening. I like the way you keep a realistic yet broad vision. I like that your vision is never based on fear, yet you are aware of possible fears we might have. I think you do an amazing job and we can all feel the sincerity in your heart and generosity (and how smart and competent you are, dah!)
Regina,
Thank you so much for your comments! You just made my day and it’s only 9 AM on a Monday. 🙂 And the truth is, I feel the fear every single day. Sometimes it gets the best of me, but usually I’m able to keep it in check and understand it’s a normal part of the entrepreneurial process. My mom always told me, “Feel the fear and do it anyway.” Are used to hate it when she said that but now I repeat it to myself and everyone around me. Sorry, mom.
Jane
I think I’ll start doing quick videos that offer some sort of helpful content. I resisted this at first but you have convinced me. Aside–what microphone do you use? I tried to use the camera’s mic and there was too much white noise.
Meredith, I LOVE that idea!! When I use my phone, I don’t use a mic. That works out OK because I’m usually right next to the phone. However, many of my clients have trouble because they’re showing outfits or products and then I suggest they get a cordless lavalier mic. You shouldn’t have to spend more than $50 and there are cheaper options too on Amazon and Best Buy. When I take my podcast, I use a blue yeti microphone.
Thanks Jane, love your advice and reminders to not over-complicate our marketing. Digging your podcasts BTW, they sound great!
Thanks, Deb!
Jane, I’ve been following you for about 5 years and your guidance has been invaluable. You have talked about this to ad nauseam BUT!, today, listening to this sparked an idea about how I’m going to engage my potential customers that is a pivot for me. I tell everyone I know to follow you and I can so tell who isn’t! Love, love the podcasts.
Laura,
I am thrilled to hear that this episode sparked something for you. Yay! It’s great to hear you like the podcast and thank you so much for telling people about it.