When I first started making videos for my business, it was awful. I said the same things about doing video marketing that many of you probably say:
- I don’t want to be on camera.
- It’s not about ME, it’s about the product
- What would I even say in a video?
- Who would possibly want to hear from me?
- I’ve gained a little weight so I’ll wait until I lose it to start making videos
- I need to get a new camera before I can start
I’ve heard every excuse in the book and I’ve used most of them myself. But here’s the thing…video WORKS. It builds trust, engagement, and it boosts sales.
This episode will help you understand the real reasons to use video in your marketing, how it helps sales and conversions, and how to just GET STARTED.
Listen here:
You can also listen on iTunes and Stitcher Radio
Here’s what we cover:
- How video can shorten the sales process
- Building the KLT factor – know, like, trust that leads to the BUY
- 3 different kinds of videos “leads” you can use to make things easier
- Tools to help make great videos (even videos you don’t have to be in!)
- Why video is so effective
- Recent statistics on the use of video and what it means to you, the small business / Shopify store owner
Mentioned in this episode:
- Wave.video
- Monthly Coaching with Jane: Imperfect Action Program
- Sell More Products Online
What about you? Are you feeling inspired to make a video? Which of the 3 “prompts” will you use?
LMK in the comments below! I love hearing from you! I’m standing by to read what you say and answer any questions. 🙂
Jane
Thanks for the nudge, even my husband was pushing me to get in to this as he decided to listen along! I always find that I prioritise other things and often forget about building my online sales, especially because you can gain more repeat customers too that way.
So true! Repeat business is so important. It’s awesome that listening and (moving toward) making videos is a family thing :-). I think your husband has the right idea — MAKE A VIDEO!! Then come back and post a link so I can see it.
– Jane
Thank you, Jane. You’re the best! I’m gonna do it O.O
Awesome. Go Sally!