Jane Hamill

Increase revenue using content & email marketing.

Podcast

3 Video Prompts to Use So You Don’t Feel Stupid Making Videos for Your Business

video prompts to get you started making videos for your fashion brand

Today I’ll teach you a quick & dirty video strategy to build a bigger audience and get more sales quickly.

If you hate the idea of being on video and being the face of your brand, you’re not alone.

I hated being on video when I started and it’s still not my favorite thing. However, making videos means making sales. Content marketing is always effective for getting traffic and getting found online.

Marketing with VIDEO as your content format is so effective to boost the all important KLT factor (know, like, trust) of the buyers’ journey.

So duh, I force myself to do them. They just work!! For me and for every single entrepreneur on the planet.

So let’s agree that we can all feel stupid making videos, get over it right now, and get started.

I could have also called this episode..

“The 3 Video Prompts to Use So You Don’t Feel Stupid Making Videos for Your Business”.

Listen up to this episode and learn the 3 prompts, choose your favorite, and START. Simple as that.

You can also listen on iTunes. Spotify, and Stitcher Radio

The three video prompts:

  1. Start with a question
  2. I’m making this video because…
  3. The “gotta share!!” prompt

Show Notes:

Your Turn:

Learning is only the first step. What are you going to DO with this information?

Here’s what to do now…

  1. Choose one prompt
  2. Make a video for your brand (include a call to action)
  3. Comment below and let me know what you did!

I LOVE hearing from you and I can’t wait to see what you say!

Jane

How to Build an Audience for Your Brand from Scratch (11 Steps)

How can I get a bigger following for my brand?

I get these questions every week…

  • How do I get a bigger audience?
  • What are the steps to building a loyal following that will actually buy from me?
  • How can I grow my email list and get people to know I exist?

Today gives you the exact 11 steps to building an audience for your brand from SCRATCH. These steps are the same for established brands and for startups.

They’re even the same for those who want to build a following BEFORE you even launch your business.

And they work. It all starts with content marketing…

Learn via podcast or video…

You can also listen on iTunes. Spotify, and Stitcher Radio

11 Steps to Building an Audience for Your Brand from Scratch: 

  1. Create content (any form)
  2. Your platform (blog)
  3. Send out in email
  4. Create graphics
  5. Decide on 2 – 3 hooks
  6. Post snippets on social media
  7. Drive back to site
  8. On your site, trade for email address
  9. Continue the relationship
  10. More content, more visits to your site
  11. Ask for the sale

Show Notes:

Sending love,

Jane

Don’t Stop Selling

Is it insensitive to sell during Covid-19

Before I start today’s episode, I have news!

ANNOUNCING!!! A BONUS mentoring week for startup apparel companies!! in the New Designer Program for all startup apparel brands.

If you’re thinking of starting an apparel or accessories line (any sewn product), I have a course for that. It’s all online, at your own pace, and you can start immediately, and it’s called the New Designer Program (NDP).

In addition to all the startup blueprint in the New Designer Program, all NDP students get a BONUS MENTORING WEEK. Boom! We’re popping up LIVE in the private Facebook Group to give you extra support and answer all your specific questions.

You get direct access to me, Jane Hamill, for all your specific questions, + recordings of everything if you can’t attend live.

Five days of extra mentoring for NDP students only – directly from Jane Hamill. April 13 – 17, 2020:

  • Day 1: Business Planning
  • Day 2: Costing and Pricing:
  • Day 3: Getting Your Samples Made
  • Day 4: Building and Audience Before You Launch
  • Day 5: Adapting Your Startup for Uncertain Times

SAVE $300 with code: PIVOT – ends April 13

Sign Up for the New Designer Program Now and Get Started Immediately

Back to today’s podcast…

Some of you feel weird about selling right now. Some of you are telling me it feels inappropriate to sell right now. Some are saying I can’t charge full price. I have to put everything on sale.

None of this is true, no, no, no, no, no.

Now is the time to LEAN IN and bring joy and connection to your audience. To get creative AF.

Like Heidi from Heidi Houston is doing (explained in the episode).

Heidi from Heidi Houston

Here’s what I want you to focus on…

You can also listen on iTunes. Spotify, and Stitcher Radio

Show Notes:

Sending love,

Jane

Starting or Pivoting a Business During Covid-19: Five Questions You MUST Ask Yourself

Before I start today’s episode, I have news!

ANNOUNCING!!! A BONUS mentoring week in the New Designer Program for all startup apparel brands.

If you’re thinking of starting an apparel or accessories line (any sewn product), I have a course for that. It’s all online, at your own pace, and you can start immediately.

In addition to all the startup blueprint in the New Designer Program, all NDP students get a BONUS MENTORING WEEK. Boom! We’re popping up LIVE in the private Facebook Group to give you extra support and answer all your specific questions.

You get direct access to me, Jane Hamill, for all your specific questions, + recordings of everything if you can’t attend live.

Five days of extra mentoring for NDP students only – directly from Jane Hamill. April 13 – 17, 2020:

  • Day 1: Business Planning
  • Day 2: Costing and Pricing:
  • Day 3: Getting Your Samples Made
  • Day 4: Building and Audience Before You Launch
  • Day 5: Adapting Your Startup for Uncertain Times

SAVE $300 with code: PIVOT

Sign Up for the New Designer Program Now and Get Started Immediately

Back to today’s podcast…

During this challenging time we are all questioning EVERYTHING.  I’m getting tons of questions about what you should be doing right now. Whether you already have an online shop or are thinking about starting a business, we’re all asking “what do I do now?”

How does all this craziness change my plan?

Keep in mind the definition of entrepreneur:

entrepreneur: a person who starts a business and is willing to risk loss in order to make money -Merriam Webster Dictionary

The key phrase — willing to risk loss in order to make money.

Indeed. We’re all feeling that possibility right now.

In this episode, there are 5 Questions to ask yourself before you pivot your business or even START a business frm scratch.

These are so important. Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio

Pick just one of these things to work on this week.

Show Notes:

We’re all in this together! Sending love,

Jane

“I’m Worried About Losing My Business” with Dr. Scott Terry

42 minutes that will change your life

I’m serious about this.

In today’s podcast, I interview Dr. Scott Terry. It will blow your mind.

He tells you what to do NEXT for your business in this climate.

It’s life-changing.

You and your business can THRIVE, even during challenging times, and Dr. Scott lays out your steps.

Get today’s interview with Dr. Scott as a podcast or a video…

You can also listen on iTunes. Spotify, and Stitcher Radio

Quote from the Episode:

“If I’m afraid of not making money, then you know what? Now is it time to think about it in different way – a different system.

What’s MY system? What’s the system of the client? What’s their universe and what would make a difference to them in a different kind of way?

And how can I impact and show that I’m really concerned about their sense of growth through this product & serving them – I don’t care if it’s a piece of jewelry, whatever it is – this serves them to grow and to see themselves in this new way.

To spur them to then make a difference in somebody else’s life. I mean, isn’t that why we’re all here?”

Show Notes:

We’re all in this together. I’m rooting for you,

🙂 Jane

Want 98% Open Rates? Why SMS/Text Marketing is So Effective for E-commerce

Why text marketing is so effective for your online shop or Shopify store

In this episode I tell you about the power and effectiveness of SMS/Text marketing.

Want 98% open rates?? Yup, get on it and start your text list ASAP!

Last Friday, Claire Wolfson from Bean Goods had a crazy great sales day. They sold in one day the same amount they sold the entire month of March last year. Whaaaaaa???

So amazing.

$4,000 in sales came from ONE text. Whaaaaaa??

Also amazing.

So…I have an announcement!! I’m collaborating with Claire for a brand-new workshop to teach you all the things SMS – including how $60,000 in sales came from textx last year for Bean Goods – and they didn’t even send texts at all in the first part of the year. Crazy!!

The Text Marketing workshop is available now and you’ll even get direct access to Claire for your specific questions.

 

 

Also in this episode…

I just got off a call with my Imperfect Action coaching members. I tell you how some of our members are handling their business during the Covid- 19 crisis. We all came together today and hashed out our feelings, rollercoaster emotions, and plans for the business.

Have a listen!

You can also listen on iTunes. Spotify, and Stitcher Radio

Show Notes:

I’m thinking of you amidst this chaotic world.

We’re all in this together. Rooting for you,

🙂 Jane

 

How to Deal with Coronavirus (Covid- 19) for Your Small Business

How to handle Covid- 19 when you own a small business

We’re living through some strange times. If you’re anxious about everything that’s going on with Covid- 19, you are not alone.

Today’s episode gives you strategies to help your small business amidst the coronavirus situation.

These strategies will help you stay calm, focused, and badass.

Have a listen…

You can also listen on iTunes. Spotify, and Stitcher Radio

Or get the information in this video.

In this episode, I mention some messages I’m getting from entrepreneurs, like this one…

“Jane, could I get in the coaching program NOW? I’m stuck at home and needing to learn something new to get my mind off of this crazy world situation. Plus, all my pop-ups and selling events are canceled so I must double down on online sales. I’ve been meaning to do it and now it’s painfully clear I gotta move on this. Let me in? Please!??”

I get it. And it’s a great idea to get your mind off things & focus on your business for a while.

You can join the Imperfect Action coaching membership here. 

We’re all in this together. Let’s keep moving forward,

? – JH

There Will Be Tears

Crying at work when you own your own business

Entrepreneurship.

It’s NOT for wusses.

There’s one thing I know…no matter how many years you’re in business, no matter how good you are at being the boss, no matter if things are going well or not so well, eventually it happens to every business owner. And often at highly inappropriate times.

There will be tears.

Tears of disappointment, tears of frustration, tears of desperation, and even tears of sheer gratitude.

And it’s particularly annoying when the crying crops up at the worst possible times. When you’re with a customer, training a new employee, standing on stage. Times when you’re supposed to have your sh*t together.

“Entrepreneurship is a personal growth engine disguised as a business pursuit.” – James Clear

There’s nothing like owning a business to bring up all your own stuff  – the between the ears stuff. Even when you didn’t think you had any particular stuff.

And the tears can make you feel like a total loser.

Even though you’re not.

Listen to hear more…

You can also listen on iTunes. Spotify, and Stitcher Radio

If you like these episodes and they’re helping you, please share this link with a friend: www.janehamill.com/tears/

Also, if you’d like these podcast topics further, maybe it’s time we work together! If you want consistent, predictable sales without working 100 hour weeks, check out my coaching program, called Imperfect Action.

Mentioned in this episode:

Thanks for listening. 🙂

Jane

 

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