Are you running Facebook ads? Because there are 3 big mistakes most of my clients are making and it’s killing their results.
On Wednesday, I did a special Facebook ads review HOTSEAT session. It was awesome. I met with a small group of product-based entrepreneurs – our monthly coaching members – and we looked at their ads, their targeting, the creative, the video views stats, and their results.
I noticed three main things they’re doing are wrong with their Facebook and Instagram ads to sell physical products online. Mind you, 80% of my clients sell actual products, not online coaching or courses. They sell jewelry, t-shirts, candles, beauty products, apparel, backpacks, childrenswear, you name it.
Here’s what I noticed…
- You’re expecting your ads to work pretty quickly
- You’re targeting the wrong audience
- You outsourcing your Facebook Ads from the very beginning
Listen now and hear more on why these are wrong and what you can do instead.
You can also listen to this episode on iTunes and Stitcher Radio.
Or watch this episode on Facebook, Instagram and YouTube.
Mentioned in this episode:
- The Sell More Products Online course
- Monthly coaching membership for businesses ready to scale
- Startup course for the apparel and accessories niches
Wow! Thank you. I really enjoy how you present the concepts.
Jane, thank you SO much! I listen often to your podcast! I have been dabbling in FB and IG ads and frustrated that I was getting no traction. (I am often disheartened that things aren’t moving as fast as I’d like – ha!) This episode really helped me! Now I’m making plans for my ad spend for future results rather than thinking of it in the short term. Really good to know I’m not alone. Thanks again!
Hi Alexa! It’s understandable to want things to go faster. I feel ya. But business (and life) is a marathon, not a sprint. So happy you’re thinlking more long-term about your ads. Keep in touch and LMK how it goes, OK?
– JH
You are awesome! Thank you so much for all the advise. This was really helpful. Having a small business you need to do most of the things by yourself and it takes time to learn how things work – time that one doesn’t have. Thanks again.
http://www.nyoki.co.uk
I’m so glad the info is helping you. Thanks!
I’ve shared this with my fellow StartUp Fashion designers! Thank you for another short, sweet, and to the point valuable lesson. I’ve had to check myself with my “F$#! facebook and instagram” rants!
I put a certain amount of money toward my business every month. Should I be specific as to what percentage of that amount goes to FB ads? Do I need to be rigid in that aspect?
Hi Tamara! Good question. There are no rules. You could use a percentage just the way you described. Or more likely, you spend more when you have a reason to promote a particular thing. If you’re doing a product launch or trying to build your email list, you’ll want to spend more. And then there will be times you spend nothing because you want to wait to promote the big thing.
-Jane
P.S. Thank you for sharing the content! It means a lot.