Jane Hamill

Increase revenue using content & email marketing.

Online Sales

What’s the Quickest & Easiest Way to Market My Business?

How to get your marketing done quickly and cheaply for a small business

What if your weekly marketing tasks were EASY? I’m talking about something fast, simple, cheap, and…wait for it…something that’s 90% outsourced. How cool would that be!! Think of how much time and energy you could save.

In this episode, I lay out a simple weekly strategy to stay consistent with your marketing. There is NOTHING as easy as this strategy.

One of the biggest struggles my members face – and all entrepreneurs, really – is how to stay consistent. They have great ideas and bursts of activity, but the lack of consistency hurts their sales, hurts cash flow, and causes them stress.

It’s tough to get consistent sales without consistent marketing, right? And it’s tough to find time for marketing.

After today’s episode, you’ll have no more excuses. 🙂 Have a listen…

You can also listen on iTunes and Stitcher Radio

In this episode:

  • What can I do that takes the least amount of time and will get me the most bang for my buck? (01:23)
  • I’m so busy! How can I get (cheap) help with this strategy if I don’t have a team? (04:58)
  • Where do I drive the traffic? Can I just use YouTube or Instagram instead of a blog? (08:59)
  • Do I need to put different content on different platforms? YouTube, IGTV, Instagram stories, Facebook, LinkedIn, Pinterest, my blog, me emails… (09:09)
  • How do I know this strategy will work for me? You don’t, but it’s CRUSHING it for Magdalena (jewelry designer) and some of our other members. (12:45)
  • How do I know what to offer as a Lead Magnet to build my email list? (18:11)

Mentioned in this episode

Your Homework:

I challenge you to try this strategy for the next 6 weeks.

Seriously, take the Jane Hamill 2 minute marketing challenge!! Do everything I describe in the podcast and see what happens. Use this hashtag so I can find it, OK?

#jhmarketingchallenge

You can do this!

Get started now and PLEASE let me know what you’re planning to do in the comments below. I read EVERYTHING you say and I’ll follow your progress. #jhmarketingchallenge – boom!

Jane

 

How Can I Get Sales Without Constantly Launching New Products?

How to get Shopify sales even when you have no new products to offer.

First, I want to invite you to a LIVE class I’m teaching online about creating a content calendar for your business that actually leads people to a purchase.

There’s such POWER in knowing you have a plan for your content. It reduces stress and overwhelm and you get to control of how much you sell and when. And your calendar doesn’t have to be complicated or hard to execute, trust me! If it’s not simple, you probably won’t use it. I know I won’t.

So join me and learn the specific strategy for content that leads to actual cash.

Click here to register for the content calendar class (it’s free) and get my content calendar template.

*All registrants will get my content calendar template to download and use for your business. 🙂

how to create a content calendar that actually leads to sales

Back to today’s podcast…

I recently received this question from one of our members:

“Jane, we do pretty well with sales when we launch a new product for about 2 weeks or so and then things die off. I feel like my team and I are always hustling to release NEW NEW New!! It’s exhausting and I feel like a hamster on a wheel?” 

Launching new products all the time is so exhausting for product-based entrepreneurs. I’d actually call it bone crushing. And product launch after product launch will burn out your audience as well.

So how do you get sales BETWEEN new product launches? What do you do to drive traffic and sales when you don’t have anything new to promote?”

Today’s episode lays it out for you. Have a listen…


You can also listen on iTunes and Stitcher Radio

Mentioned in this episode:

Do you find these episodes helpful?

      • If you do, tell a friend!  I’d really appreciate if you took a moment to leave an honest review on iTunes.

Jane

How to Sell More Products Without Working Any Harder

scale your fashion or jewelry business

What if you could do the same amount of work you’re currently doing – or even less – and sell WAY MORE products? It’s absolutely possible if you tweak a few simple things in your business.

In today’s episode, we’re going to look at what’s already working in your business so we can Maximize and Monetize it.

We’ll focus on 3 areas of your business:

  1. What products are currently selling
  2. What marketing activities are resulting in money
  3. How you can be the most productive you’ve ever been

I guarantee you’re working on stuff in your business that’s NOT important to your bottom line – we all are. That’s why I have a business coach who often has to slap the stupid out of me to stay focused (and I mean that in the kindest way :-)).

Take 15 minutes right now to find out how to do things just a little but differently. This will help every single one of you reading right now.

Have a listen…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

Quotes from this episode:

I don’t know what they want from me
It’s like the more money we come across
The more problems we see

– The Notorious B.I.G.

Mo money, mo problems? Heck no, it’s Mo Money –> Mo Money!

“Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.”

– Swami Vivekananda

Screenshot this, print it, and post it up, people! Repeat it every darn day…

 

Your Turn! Will you do me a quick favor? 

  1. What’s your ONE idea? What are you really focusing on right now? Let me know in the comments below!
  2. Subscribe to the podcast, will ya! Find it on iTunes or Stitcher and id you’re so inclined, I’d truly appreciate an honest review. ❤️

Thanks for listening,

Jane

P.S. Seriously, I love hearing from you so please leave me a comment and tell your takeaway from this episode, OK?

Getting People to Buy Your Products Online: The Four Step Process

how to get customers for my online clothing shop

Let’s get right to it.

People won’t buy online the first time they go to your site. Hardly ever.

And yet, we’re continually SHOCKED that we have to do more than post a great product shot on Instagram and wait for the money to roll in.

For small businesses, getting consistent sales works like this.

  • Decide who you really want to sell to
  • Add value to their lives (even if it’s in a very small way)
  • Get a “relationship” going (build trust and goodwill)
  • Offer these people something to buy

That’s it.

But most creative entrepreneurs and online shop owners are too lazy, too busy, too unsure – too something, to do the work. We somehow feel that should be someone else’s job.

I’ll stay here and design and source the product, and you guys can worry about marketing and selling it, OK?

Or as one of my coaching members said it best.

“I just want to spend my time choosing colors and fondling fabrics.” – said every fashion designer everywhere

If you’re tired of not having enough sales even though you KNOW you have a great product, this episode is for you.

They don’t call it a sales process for nothin’. Listen now for the 4 steps…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in the podcast:

Your Turn! Will you do me a quick favor? 

  1. Let me know in the comments below what you think of this podcast! O LIVE hearing from you.
  2. Subscribe to the podcast on iTunes or Stitcher and leave me an honest review. <3

I love hearing from you so leave a comment below and let me know what you think! Thanks for listening,

Jane

How She Did It: Jackie’s Breakthrough Year

“If you would have told me a year ago about everything I’d accomplish this last year, I would NOT have believed you…

And the biggest thing is I just pushed myself. I pushed the SHIT out of myself – in any way, shape or form. Ohhhhh, it was so scary and gross, but I did it.  And now those things don’t seem so bad, you know. You uplevel your fear factor, and then you wonder – why was I even worried about that?”

In the last 12 months, Jackie went from a demanding full-time corporate fashion design job to being a full-time business owner of her hand dyed clothing and accessories business, Dyetology. In this episode, she tells us the details of what she did to make this truly a BREAKTHROUGH year for her.

…About making the hard decisions and doing things that were SO outside her comfort zone she felt like barfing.

…About finally getting consistent with marketing her clothing and accessories line and the difference it’s made.

…How she was worried about “bothering” people with her marketing but now she’s so over that.

…About doing craft shows and markets and SELLING THE CRAP out of her line. And so much more.

I hope you love Jackie as much as I do. 🙂 Have a listen…


You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in the podcast:

Your Turn…What do you think? What was your ONE main takeaway from Jackie’s story? Is there something she said that surprised you? LMK in the comments below – I LOVE hearing form you.

As always, thanks for listening,

Jane

How to Go From Zero Sales Online to a Profitable Business with Erika Neumayer

Imagine you’re running your business from your parents’ living room trying to make a go of it. You have no website, no sales, and almost no money. And you probably feel like you have no clue what to do about it.

And your product is dirndls. You know, the outfit St. Pauli Girl wears? Whaaaa??? That’s a TINY (and sorta weird) niche.

Yet somehow you figure out how to go from no sales and no customers to a VERY successful company with 90% of your sales coming from your online store. How cool would that be??!!

Meet Erika. This is her story.

You can also download this episode as a Podcast on iTunes or Stitcher Radio, or click below to listen.

Here’s what we cover…

  • Why Erika’s first 2 websites didn’t get sales and what she finally did to make money online
  • How she sold $24,000 in dresses during a 4 day email campaign
  • Her marketing strategy – Facebook ads, email, and blogging  – what’s working and what’s not
  • How she hated the idea of marketing her product at first and what she did to overcome it
  • Advice for companies selling online who aren’t getting the sales they want
  • How to fit it all in – making time for marketing and not just focusing on product creation

Show notes

Whadayathink?

Did you like this interview? LMK what you think in the comments below. And if you’re ready to learn how to be a BOSS marketer like Erika, click here.

Thanks for watching,

Jane

P.S. Are you going to do the “assignment” Erika gave you at the end of the video?

 

 

 

What’s Realistic to Sell Per Month from My Online Store (Shopify)?

Last night, I received a question from one of my students and VIP clients. It’s a tricky (loaded) question and I think the answer will help not just Grace, my client, but everyone.

Side Note: I use Slack with my team and VIP clients to communicate quickly – I only work with 6 coaching clients at a time so it works GREAT! I’m not an affiliate, I just love the app because it reduces my # of emails.

Here’s how the discussion went down…

graceA [7:50 PM] @grace I have a goal go sell 800-1000 units at new price ($125) per month – is that unrealistic? 

janehamill [7:50 PM] @grace at the moment it’s probably unrealistic but it may not be in the future. Are you talking all of these sales to come out of your retail store? If so, write that down into the number of units per month, per week, per day. And, of course, not all months are created equal so consider that as well. Then figure out if I need to sell 10 dresses per day how many people need to enter the store to have a conversion of 10 units per day.

graceA [7:55 PM] @janehamill No, I want most to be online sales.

janehamill [7:57 PM] @grace Ohhhhh – that changes everything! For the better…OK. To sell that much online, you can work it backwards… 800 units sold = $100,000 in sales per month. Absolutely doable but not quickly. You need to determine some key numbers and in all honesty, you’ll be guessing at a lot of this in the beginning (planning is guessing – but it’s a good place to start. What % of web traffic will place an order, what’s the total # of unique visitors you need per month. What’s the dollar amount of each order? If you want to sell $100K/month, you need to know the average purchase amount from each customer, and how many of your web visitors will become actual customers.

janehamill [7:59 PM] @grace Wait a sec…how about I do a Podcast and explain this in detail?

So here we are, taping a podcast with the answer…

Download this episode on iTunes or Stitcher Radio. You can also click here to download it to any device as an mp3.

Want this as a PDF?

There’s math involved in this episode. While I LOVE crunching numbers  – # of visitors needed to site, conversion percentages, average pricepoint, # of units per sale – I know it’s not everyone’s favorite thing. So I put together a handy PDF for all of you visual learners.

Download the handy PDF

Screenshot 2017-09-01 13.57.54

Here’s what’s cover in this episode…

  • The 5 things every online store needs to get consistent sales
  • The actual math around driving enough traffic and getting enough conversions
  • Organic growth vs. fast growth including what your budget has to do with it
  • The 4 main factors to growing your site organically for long-lasting success
  • “Typical” conversion rates for an online apparel store and what Grace can expect from HER Shopify site

Now it’s YOUR turn. 

Was this episode helpful?? Let me know what you think in the comments – I LOVE hearing from you!

 Jane
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