Jane Hamill

Increase revenue using content & email marketing.

jane312

Building an Audience BEFORE You Release a New Product

 

I met a designer who had just launched her first collection. She had spent 2 entire years in product development and FINALLY was ready to sell. Exciting, right? Wellll, sorta. She told me…

“I have all these units finally in stock and I launched 2 weeks ago. I haven’t sold a single thing. Not one item. What am I going to do?”

She was scared and she had tears in her eyes. It was heartbreaking to see.

My mission is to teach you how to build a following for your brand and to let people get to know you, like you, and trust you. When you build that KLT factor (know, like, and trust), there will always be a percentage of these people who want to buy from you.

Building the audience BEFORE you ask them to buy is the key.

If you do that, getting the credit card is a natural progression and you’ll never feel sales-y or too promotional.

You won’t have to always be saying, where’s my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals?

I truly believe any entrepreneur can build a loyal following of people who want to buy their products, can afford to pay for them, and understand the value of what you make without having to convince them.

Of course you can sell without building a brand, a reputation and trust first – only it will be a lot harder and cost you a lot more money.”
– Sarah Gebauer

This episode explains the “backwards” strategy of getting consistent, predictable sales. Build your following first, then sell to them.

Listen now to learn how:

You can also listen on iTunes and Stitcher Radio

What We Cover:

  • There’s only ONE thing you really need to worry
  • Why building the KLT (know, like, & trust) factor leads to the BUY
  • How building an audience is NOT about what you sell
  • The 3 important things that make an ideal customer
  • The 4 step process to getting a sale

Mentioned in this episode:

If you like the show and want to help:

  • Leave an honest review on iTunes. Your ratings & reviews really help and I read them all!
  • Subscribe to the show on iTunes (Apple) or Stitcher Radio (Google/Android)

How to Set Up Your Trade Show Booth for Maximum Sales with Amy Meadows

how to set up your trade show booth for maximum sales

There’s setting up your show booth to “look good” and then there’s setting it up for maximum SALES. I certainly didn’t know the difference when I first started doing shows.

This episode will tell you exactly what to do with your booth for a craft fair, art show, market, festival, wholesale trade show – any selling event.

My guest today is Amy Meadows and she’s an absolute expert at visual merchandising with intent to sell. It doesn’t matter if it’s a B2B or B2C show, booth setup is a high level skill and there’s no one better at it than Amy.

She understands the specific issues and challenges my clients face when doing trade shows. She gets down to the nitty gritty details and in this interview. For instance, how she worked with Jackie from Dyetology and…

“we were able to talk through some of those very same logistics issues that you just talked about. How many nails are you going to actually poke in that wall and what is the cost per square foot going to be and how long are you going to be there and how are you going to optimize all of your presentations so that you are blowing out sales?“

Here is a wonderful example of Amy Meadows work – Before and After pictures of Margie Trembley’s store.

You’re going to learn a lot in this episode.

Have a listen…

You can also listen on iTunes and Stitcher Radio

What We Cover: The 5 Tips to Set Up Your Trade Show Booth for Maximum Sales

  1. It starts with the lighting. The lighting tells people what’s important in your booth and where to look. *Even clip lights can work if you use them right. Who knew??
  2. Signage – the biggest mistake entrepreneurs make and how to fix it (think high above your head)
  3. Creating a space in your booth to close the sale. This is a huge issue and so many booths miss this one. I know I did.
  4. What products to put up front in your booth – it seems obvious now that Amy said it but I did this wrong for years! And my sales suffered because of it.
  5. Fresh eyes on your booth.“You can’t see the picture when you’re in the frame.” You can’t really “see” your own booth (just like you can’t proofread your own writing) but you can use the photo/mirror hack Amy describes.

Mentioned in this episode:

About Amy Meadows: Amy was in charge of all visual merchandising, including the awesome holiday displays, for Marshall Field’s flagship store on State Street in Chicago for over 20 years. After Field’s, she started consulting, taking what she “learned on State Street and applying it to Main Street”. She knows what attracts people and how to optimize displays for sales. Amy  has helped many of my clients with their show booths and has upped their trade show game whether it’s direct to consumer or wholesale. You can reach Amy via her site, Windows Matter.

If you like the show:

  • Leave an honest review on iTunes. Your ratings & reviews really help and I read them all!
  • Subscribe to the show on iTunes (Apple) or Stitcher Radio (Google/Android)

Jane

Creating a Content Calendar Isn’t as Hard as You Think: Here’s Your First Step

how to create a content calendar for a fashion business

Having a content marketing strategy that consistently attracts people to your website is a life-changing thing. As a creative entrepreneur, knowing you have a PLAN in place, and an actual calendar you can follow – it’s nothing short of magical! Magical, I say.

Today, I’m going to share my process for getting started with a kick-ass badass BOSS holy moses it works content calendar.

And most importantly, a content marketing plan that results in…

  • money $$ for you, and
  • happiness 🙂 for your customers

Let’s do it together, people!! Get your marketing calendar together NOW before summer — before the kids get out of school, before you head out on vacation, before you lay on your hammock & listen to the birds and drink wine…

Get your content plan together and you will feel IN CONTROL of your destiny, your business, and your bank balance.

If you join the monthly coaching membership, Imperfect Action, you will get the in-depth Content Marketing Calendar training, including all the templates and examples (+ LIVE group Hotseat/Coaching sessions with me) to help you CRUSH your sales.

Let’s do it. 🙂


You can also listen on iTunes and Stitcher Radio

Here’s what we cover: 

  • What exactly is content marketing and why do you care?
  • An overview of the planning process that results in sales, not just goodwill
  • How to reverse engineer what you sell into content your audience loves
  • How a content strategy feels less “sales-y” than other types of marketing
  • Why creating content just for the sake of content is a waste of time and what to do instead

Mentioned in this episode:

What do you think of this episode? Leave me a comment below and LMK.  I love ❤️ hearing from you!

Jane

Are You Happy with Your Business?

Let me ask you something that may seem simple but isn’t…

How happy are you with your business right now?

Are you pleased with how things are going? The way you run it? How much you work? How much money you make?

What would make you REALLY happy with your business?

Yesterday I had a full day of brainstorming and planning with my friend/colleague/coach. It was amazing.

Throughout the day, I could sense she felt frustrated. From my viewpoint, her business is going AWESOME so I couldn’t understand what was bugging her.

So I asked her…”What’s going on overall? Are you happy with how your business is doing?”

After a long pause, she replied…

“I just wish it was easier…”

Ever have that feeling? We just want to be happier, we want things to be easier, and yet when I asked my coach what the “perfect” business looked like — what would make it”easier”, she was stumped.

What does “easier” really look like? What would need to happen in your business to feel “happier” about it?

In this episode, we dive in and try to get answers to these 2 huge questions.

Listen here.

You can also listen on iTunes and Stitcher Radio

Here’s what we cover: 

  • Why I think we were both stumped on what would make us happy with our businesses.
  • What happened to me when I started making money with my coaching program.
  • When you’re making plenty of money but you’re still not happy with your business.
  • How designing your business around your life is the key to everything.

Mentioned in this episode:

Here’s your assignment. What is it about that your business that you’re really happy with? What is it that you’re not? What would make you happy with your business? Write it down and leave me a comment. I LOVE ❤️ hearing from you!

Jane

Using Video to Build a Following and Get Sales

When I first started making videos for my business, it was awful. I said the same things about doing video marketing that many of you probably say:

  • I don’t want to be on camera.
  • It’s not about ME, it’s about the product
  • What would I even say in a video?
  • Who would possibly want to hear from me?
  • I’ve gained a little weight so I’ll wait until I lose it to start making videos
  • I need to get a new camera before I can start

I’ve heard every excuse in the book and I’ve used most of them myself. But here’s the thing…video WORKS. It builds trust, engagement, and it boosts sales. 

This episode will help you understand the real reasons to use video in your marketing, how it helps sales and conversions, and how to just GET STARTED.

Listen here:

You can also listen on iTunes and Stitcher Radio

Here’s what we cover: 

  • How video can shorten the sales process
  • Building the KLT factor – know, like, trust that leads to the BUY
  • 3 different kinds of videos “leads” you can use to make things easier
  • Tools to help make great videos (even videos you don’t have to be in!)
  • Why video is so effective
  • Recent statistics on the use of video and what it means to you, the small business / Shopify store owner

Mentioned in this episode:

What about you? Are you feeling inspired to make a video? Which of the 3 “prompts” will you use?

LMK in the comments below! I love hearing from you! I’m standing by to read what you say and answer any questions. 🙂

Jane

Increasing Your Revenue: there are ONLY four ways to do it

 

No matter where you are in your entrepreneurial journey, you probably wish your business was different in certain ways.

There are 2 things that frustrate my clients and I hear versions of them each and every week.

Entrepreneur #1)

“I really, really want to be making more money — more money in my pocket, more sales, more profit.”

#1 wants more sales, or at least more profitable sales.

Entrepreneur #2) “

“I just wish it was easier. I feel like I work all the time, I’m hustling for every sale, and I just wish it wasn’t so hard.”

#2 is getting sales but feeling exhausted and probably overwhelmed. They may be burning out.

Today’s episode walks you through 4 ways to increase revenue in your business.

There are ONLY 4 ways to increase revenue in your business.

Whaaaa???

Yep. It’s not complicated once you break it down. The problem is that most of us are trying to work on all four of these strategies at the same time.

That will not work.

This episode will help you no matter what stage of business you’re in or what you sell. Everyone needs to hear this and then decide which of these 4 things you want to focus on first.

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what we cover: 

  • #1: Getting new customers
  • #2: Get your customers to buy more often (increase the frequency of purchases)
  • #3: Get your customers to buy more each time they purchase (increase AOV)
  • #4: Increase your margins
  • Marketing dollars spent to acquire new customers vs. selling more to current customers
  • Wrapping your offers to buy in content marketing
  • Giving people a reason to buy (the shrug story…)
  • Bundling products to increase AOV (average order value)
  • Content marketing to create steady, free traffic to your site
  • Designing & merchandising your product line with intention to increase # of units purchased

Mentioned in this episode:

What about you? Do you see how SIMPLE it can be when you break down the ways to increase revenue?

Your Assignment: Which ONE of these strategies will you focus on first?

  1. Get more customers
  2. Get current customers to buy more often
  3. Get current customers to buy more (increase average order value)
  4. Increase your margins

LMK in the comments below! I’m standing by to read what you say and answer any questions. 🙂

Jane

Shopify vs. MailChimp – WTF??

Of all the tools and resources my clients use in their daily lives, MailChimp and Shopify are the 2 most common.

The news that the two won’t seamlessly integrate anymore has struck my clients as a huge PIA. I’m getting tons of questions…

“Soooooo…MailChimp and Shopify are breaking up. What should I do?”

To be honest, I’m THRILLED about this recent news because I’m not a fan of MailChimp. It’s clunky, it’s frustrating, and it’s terrible at helping you segment your email lists in an efficient (read: money making) way.

The ability to segment your lists and only send emails to those interested in certain topics or products is HUGE. It’s the best way to use email. It works, and it make my clients more money!

Email marketing continues to be the number one ROI for digital marketers across the board.

Email is KING. Still.

Email had the highest conversion rate for all Shopify stores for BFCM (Black Friday Cyber Monday) in 2018

What if you gave me $1 and I gave you $38 back. Would you take that deal?

According to Salesforce…

For every $1 invested in email, the average return is $38. – Salesforce

Yes, open rates are going down overall but emails sent to segmented lists based on user behavior are AWESOME and we’re only getting started with the possibilities. Open rates and click-thru rates are strong. Segmenting your lists is the BEST way to use email going forward.

Segmenting your email lists is the BEST way to use email going forward.

The only way, really.

So if you’re using MailChimp and Shopify and are thinking… “WTF? What am I going to do?”

Don’t panic. I’m here to help navigate through the murky waters of the Shopify vs. MailChimp storm.

This episode explains what’s really going on between MailChimp & Shopify, what it means to you as a small business owner, and what you can do next.

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what I talk about in today’s episode:

  • Why I think Shopify and MailChimp are really splitting up
  • Should you use a third party app to connect MailChimp and Shopify?
  • The #1 ROI of all marketing activities
  • Email segmentation and why it’s important
  • The clunky nature of MailChimp
  • Who should stay with MailChimp and who needs to move on
  • The BEST of email marketing for e-commerce and why that’s a good thing
  • The email tool I’m recommending that could account for 20% of your sales like it does for Steve Chou

Mentioned in this episode:

Are you a Shopify store owner? What did you think of this split and what are you going to do?

As always, thanks for reading and listening,

Jane

 

How to Do the Work Even When You Don’t Want To

How to pull yourself out of a business funk

What do you do if you’re feeling overwhelmed by your business?

This morning I woke up feeling great. But then, for whatever reason, I immediately started getting in a bad mood. Just thinking of all the work that had to be done, the taxes, the  emails, the content, the podcasts, the client follow up. Oy.

Can’t I just crawl back in bed?

Everything was stupid. I hated everything. Drivers on the road were stupid. My work was stupid. My coffee was stupid. (Who picks on coffee? Geez.)

I was in a FUNK. Does that ever happen to you?

If you ever feel overwhelmed by your business, your life, your coffee…

YOU ARE NOT ALONE.

Let me tell you how to get out of it. How to get un-funked in under 30 minutes.

That’s what this episode is for. How to get to work even when you don’t feel like it and everything around you seems stupid.:)

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what I talk about in today’s episode:

  • Being in a funk and getting un-funked in under 30 minutes
  • Brain dumping
  • The possibility of exercise vs. Netflix
  • Wanting it to be easier
  • Eileen Fisher – millionaire truth teller
  • What I learned from Eileen Fisher

Mentioned in this episode:

What about you? What’s your strategy for getting work done when you’re in a funk? LMK in the comments below because I LOVE hearing from you. NOW. Do it now.

Jane

P.S. I’m waiting for your comment. Waiting.

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