Jane Hamill

Increase revenue using content & email marketing.

Podcast

Make Better Videos: 10 Tips and Resources for Great Video Content (with PDF download)

ANNOUNCEMENT: We have a 7-Day Video Challenge in the The Content Club “quick & easy” style. It’s designed to get you more traffic and sales quickly. Nothing builds trust better than video and you can join us here.

5 tips for making better videos

ALSO: You can download all the links, tips, and equipment mentioned in this episode (including Jane’s favorite “beauty face” camera) at this link.

In this episode I share with you the tips I wish I knew before I started making videos for my business.

I also share some of our members’ best resources for editing videos on desktop & phone, where to find royalty free music, evergreen content vs. timely content, how to get over yourself and your video fears, my favorite “beauty face” camera, and more…

We cover:

  • How long should my videos be?
  • What types of videos get the most views?
  • Horizontal videos or vertical?
  • What’s a good, cheap tripod?
  • How about a selfie ring light for my phone?
  • Do I need a mic?

Listen now:

You can also listen on iTunes. Spotify, and Stitcher Radio.

Get all the links, tips, and equipment mentioned in this episodein this freebie PDF download.

As always, thanks for listening!

xoxo

Jane

What if I Do All This Marketing and Still Nobody Goes to My Site?

What if my business fails?

I got this really interesting question this week while working with our members on their 90-Day Content Plans.

“What if I do all this content marketing and nobody goes to my site?”

We all ask ourselves similar questions ALL THE TIME. The little voices in our heads cast doubt on everything and make us overthink, worry, and lose focus.

To have a successful business selling online – it doesn’t matter if you sell digital downloads, coaching & consulting, physical products, or own a retail store – there are really only four things you need to worry about.

This episode explains the FOUR things and what do when you’re scared it’s not going to work, you’re wasting your time, and you’re pretty sure you’ll end up living in a tent down by the river.

Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio.

What does it take to have a successful online business?

There are FOUR things you need to get consistent sales online.

  1. Audience
  2. Traffic
  3. Conversions
  4. Repeat Business

Just these 4 things. Simple. Not necessarily easy.

Now ask yourself this.

What are the steps – the actual process – for someone to find out about you & your business and actually go to your site and give you money?

  • Know you exist
  • Interested
  • Go to your site
  • Click on a button
  • Give you money

That’s pretty simple, right? If someone goes through these steps, you have acquired a new customer.

These steps are your SYSTEM for getting sales. You might not think of it as a sales system, but that’s really what it is – and it sounds much fancier.

If you sell high-ticket coaching or consulting, the steps to making a sale – your sales system – could look like this.

  • Know you exist
  • Interested
  • Go to your site
  • Set up an appointment for a discovery call or fill out an application
  • Show up for a Zoom or phone session with you, the coach
  • Give you money

Let’s go back to the original question our Club member asked…

“What if I do all this content marketing and nobody goes to my site. Like, no web traffic at all?”

If people are seeing your marketing but not clicking over, you know the issue is somewhere in the audience/traffic stage.

  • Are enough people seeing your content to even know if it’s true that “no one’s interested”?
  • Is your content in front of the wrong audience?
  • Is it the audience you want but the content is boring?

When you think of your business as only FOUR things to worry about – Audience, Traffic, Conversions, Repeat Business – it’s a lot easier to identify the issue and fix it.

“Oh, I have a traffic problem, let me work on that.”

Rather than,

“OMG my product sucks, I suck, social media sucks, nobody cares about what I’m doing, I should just quit, oh look – Schitt’s Creek is on.”

I hope this helps you. We’re all going to have the entrepreneurial “crazy brain” sometimes. The key is how you handle it.

And remember, “perfect is good but DONE is better.”

Thanks for listening,

Jane

Mentioned in this episode:

Coaches and Consultants: The Top Three Metrics You Need to Track for Your Business

The top 3 metrics to track for coaches and consultants

Last week, we covered the top 3 metrics to track for online sellers and anyone with an e-commerce business. If you missed it, go here.

This week is specifically for coaches and consultants. I’ve even created a Monthly Metrics Tracker excel document that you can download for free and start using today. There’s a version for e-commerce and one for coaches and they come with a detailed explainer video so you know exactly how to use it and stay focused on your growth.

In today’s episode:

  • my THREE most important metrics to track as a coach and consultant 
  • Why the PIA FACTOR (pain in the arse) has a prominent spot on my Monthly Tracker
  • the exact metrics 3 other smart coaches use so you understand different coaches have different priorities
  • why the metrics I track today are very different than what I tracked as a startup

Why is it so important to track your monthly business metrics?

“What gets tracked improves. What gets tracked, measured, and reported back improves exponentially.” –Pearson’s Law

When you track your progress you can start to see growth over the long term. Little win after little win – these add up and boost your confidence. There’s a reason people LOVE fitness trackers. We all have friends obsessed with tracking our daily steps, right?

Because when you see progress, you get more motivated. You feel good about the possibilities and you do the things.

Listen here to find out more about my 3 metrics…
 

 You can also listen on iTunes. Spotify, and Stitcher Radio.

Do you want the Monthly Metrics Tracker excel doc to use for your own business?

Mentioned in this episode…

Now it’s your turn.

What are your top three metrics? After you listen and download the excel Tracker, take a moment to SHARE them with me in the comments & let’s get a discussion going.

Got questions about YOUR metrics? Just ask in the comments below.

I want to help you. 

Jane

Online Sellers: The 3 Most Important Metrics You Need to Track

What’s the first thing that comes to mind when you hear the words “Google Analytics”?

Be honest, people! Does it evoke terror or an immediate sense of overwhelm?

A quick poll of our members tells me that many of you feel like an idiot trying to understand what in the actual helllllzzzz you’re supposed to be looking at in Google Analytics.

One member told me,

“Just the thought trying to understand my Google Analytics makes me want to cry.”

In today’s podcast, I share snippets of a really great live training I hosted with Susan Bradley from the Social Sales Girls. Susan is an e-commerce educator and the owner of a Shopify store, Sock Doggo,

You’ll learn the 3 most important metrics to track (ONLY 3!! Hallelujah), what they really mean, and exactly where to find them.

Susan breaks it all down so you’ll feel confident and prepared to make friends with the data in your business.

Have a listen…

You can also listen on iTunes. Spotify, and Stitcher Radio.

You can watch the full training with Susan here:

Mentioned in this episode:

Note: I’m an affiliate for Susan’s program. If you purchase through my link, I will likely get a percentage of the sale.

I believe it the Inner Circle is the BEST program out there for online shop owners and I recommend it 100%. If you use my link, you’ll get the sweet bonus of my “Costing & Pricing” course + cost sheet template.

If you’d rather not use my affiliate link, that’s cool too – just click here.

As always, thanks for listening and watching,

xo -Jane

How I Plan to Double My Business in the Next 12 Months

I’m not a big fan of goal setting. I get too worried that I might fail and then I often just just fail in advance to avoid feeling like a loser.

This year, I’m doing something different.

I want to DOUBLE my business by only focusing on process goals and routines, not financial metrics.

In today’s podcast I’m going to share how I plan to double my business by focusing on only THREE main marketing activities. I’ll tell you what they are plus how I plan to make them a reality.

You see, this is a very different strategy for me – I’m taking my top THREE marketing activities and reverse engineering them into quarterly, monthly, weekly, and daily tasks.

These tasks get scheduled. And then I plan to make that schedule the boss of me.

No more BSOS (bright shiny object syndrome).

This past week I did a soft launch of my new program, The Content Club. I loooooooooove these people so much. They are the coolest entrepreneurs ever and I want to do the work along with them.

The members have 2 assignments this week – choose ONE Outrageous goal (vision, really) and complete the their 90-day goals.

I’ll be right there with them using my process-driven goals and the exercise I explain in today’s episode.

And even without attaching specific sales numbers, I truly believe my simple plan will result in DOUBLE the business I’m doing right now.

I think this will help you.

Have a listen…

You can also listen on iTunes. Spotify, and Stitcher Radio.

Mentioned in this podcast:

  • The Content Club, the new membership for small business owners who want structure, accountability, and increased traffic & sales

I’d love to hear from you. Leave a comment below and let me know what you think or what your marketing activities you’re going to do this year.

Love and peace,

Jane

3 Things That Need to Change in Your Business to Achieve Real Success

Got big plans for the new year? START HERE, with this episode.

Because really, if you ask yourself — what will I do differently this year to achieve more success?

What comes to mind? What will you do?

I believe there are three things that need to happen to be able to create real, lasting change for your business.

Have a listen…


You can also listen on iTunes. Spotify, and Stitcher Radio

Quotes from this Episode:

  • “How do we learn anything? Because we did it wrong the first time. Then we’re like, Oh, I should do it this way.”
  • “To be successful, I needed to be a business person first and a creative person second. You’re an entrepreneur. So in my opinion, by default, that means you’re a creative person.”
  • “If you have a specific accountability appointment with a person you’ve committed, you will increase your chance of success by up to 95%.” – ASTD study on accountability (American Society for Training and Development)
  • “I’m the least disciplined person on the planet. And yet, I’ve been pretty successful. When I’m accountable, I do the work, which means I get results, and I make more money.”
  • “Focus and structure and habits and mindset and accountability. These things don’t just magically happen to you because you started a business. It’s not like — oh, now I’ll boss-up because I’m so in love with my business and doing my own thing that I have all the mindset and structure and focus that I ever need.”

Links in this episode:

I sincerely hope this episode has helped you in some small way.

xo -Jane

Oh!! And the ping-pong table is now in the middle of my dining room. My younger son is leading 3 games to 2. 🙂

How I Stopped Comparing Myself to Others & Went from $9K to $1 Million with Dave Moreno

Dave Moreno certified coach from the Life Coach School badass business coach

I have an awesome guest today and I’m so excited to have him. He’s my own business coach – yup, the coach gets coached.

Meet Dave Moreno.

Dave has an incredible story and he doesn’t hold back on the details. 4 years ago, Dave’s total annual revenue was $9,000. The next year it was $12,000. This year, he’ll clear over $1.1 million.

Whaaaaa?

And GET THIS. That’s with $0 in ad spend!! WTF.

Dave Moreno is a certified coach from The Life Coach School (they recently gave him a  shout out for reaching the 2 comma club). He’s well versed in Brooke Castillo’s The Model and when he combines that with his business background, I can tell you from first hand experience that it’s super effing helpful.

In this podcast episode, Dave and I talk about overthinking, comparing himself to others, the frustration of 2 years with barely any income (and 4 kids), discipline, routine, the decision he made that EXPLODED his business, and his simple 3 step process to reaching $1 million in sales.

Listen now:

 

Real talk from this episode:

  • The hardest part is when you sit in comparison and worry and fear and try to figure out how –  that is the hardest part.” (04:22)
  • “The longer you spend overthinking, the longer it’s going to take you to make your money.” (5:36)
  • “If you’re in a rush to make money, it will take you forever.” (11:50)
  • “I give it all away because I want to build my audience. I don’t want to make money from them.” (14:08)
  • “A decision without a routine will never work.” (21:19)
  • “The only content that gets you business is the one you release. The ‘perfect content’ that’s sitting in your brain somewhere that ‘will come out one day’ makes you $0.” (31:15)

Mentioned in this episode

Have a great weekend and Happy Holidays!

Jane

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