Jane Hamill

Increase revenue using content & email marketing.

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Why People Don’t Buy Your Products Even if They’re Awesome

Today’s episode will help you understand why more people aren’t buying from you and what you can do about it.

Yesterday, a client told me something that disturbed me. She didn’t say anything wrong, but she told me about a key learning point that she JUST learned. A real aha moment.

She’s actually happy about it because it explains to her why more people aren’t buying from her site and she’s making a plan to fix it.

But I’m like…

You JUST learned that? I’ve been preaching and teaching that concept, ad nauseam, for years!! Where did I go wrong that she only really “heard” it yesterday? Where did I go wrong???

So I’m gonna shout out the “why they don’t buy” concept in today’s episode so there’s not one more person who doesn’t get it – ‘cuz it could be hurting your business.

If you’re not selling as much as you’d like, you may be having the same issue my client was having.

If you only listen to ONE podcast of mine ever, evah, EVAH, MAKE IT THIS EPISODE! <– note the all caps and, yes, I’m yelling at you because you need to learn this shizzle today!

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what I talk about in today’s episode:

  • The magic of the KLT factor (Know, Like & Trust)
  • How to stop ignoring 48% of your potential customers
  • Why a discount isn’t the only thing you should offer to build your list
  • How to make sure people don’t land on your site only once, never to be seen again

Mentioned in this episode:

  • Want to learn the 5 steps to getting all the online sales you ever wanted? It all starts here.

Your homework:

Let’s talk about the 48%. What are you going to do to capture the “other 48%”? Don’t leave me hanging, people! Leave a comment below – I can’t wait to read what you say.

Jane

From Almost Shutting Down to an 8-Figure Business with Jen Geale (Part 2)

Interview with Jen Geale

How cool would it be to own a profitable 8-figure e-commerce store? Do you ever wonder what that really takes?

I’m PSYCHED to share part 2 of my interview with Jen Geale, co-owner of Mountain Bikes Direct. To give you an idea of how awesome my guest today really is, here are  few quotes…

“You hear from so many people who tell you about how their business is going now and how it’s awesome. But I often wonder, how many people have gotten to an awesome businesses without going through some sort of valley of despair at some point?? And I dunno, but that’s the story I want to hear about.”

“I want to hear how people overcame challenges so that I can either overcome those challenges or avoid those challenges altogether.”

“Forgive me for putting an ad in front of you, but I’m giving away a mountain bike holiday. You tend to get really good engagement with that kind of stuff. I mean, what else should we show them, you know, what else should we advertise? 

“The giveaway wasn’t actually that hard to organize but it had massive returns for us.”

Jen’s business had grown to $1 million in sales pretty quickly but there was zero profit and no money leftover in the bank. They almost shut the whole thing down but they gave themselves 6 months to turn it around.  Part 1 tells that part of the story.

(If you missed part 1 of the interview, click here.)

Today’s interview is all about scaling the business and how Jen and her partners grew from $1 million in sales to 8-figures. 🙂

Jen is SO HONEST about the successes and the struggles and doesn’t hold back with what they’ve done to grow. I love how she refers to the struggles as the “valley of despair”.

Here’s what we discuss in this episode:

  • The power of an email list – especially when there’s a small budget for marketing
  • Why she and her partners have resisted building a HUGE list
  • Using giveaways to grow the business
  • Why they’re focusing on the on-site experience
  • Increasing conversion rates
  • Why it’s so important to define your own version of success
  • Switching the business from a “lowest price” focus to a site with true expertise in the niche and customer service

Have a listen to part 2 of the interview right here…

You can also listen on iTunes and Stitcher Radio

Mentioned in this episode:

What do you think about this episode? How awesome is Jen? I’d love to know your biggest takeaway so leave me a comment and let’s chat!

Jane

Sales Online Were $1 Million But Zero Profit Left Over with Jen Geale (Part 1)

Imagine you start an online store and grow sales to $1 million pretty quickly. How awesome would that be? And everyone around you thinks you’re successful and doing great.

But you know differently.

Yes, sales are rolling in. But, and it’s a big BUT, you ain’t go no money. There’s nothing left in your bank account and you’re not profitable.

Then what???

You have 2 options.

  1. Shut down your e-commerce site completely because mama’s got rent, or…
  2. Figure out a way to get profitable in the next 6 months. Period. Profitability or bust.

These were the only 2 options for my guest today.

In this episode, I interview Jen Geale, one of the owners of Mountain Bikes Direct. They sell gear, bikes, and accessories for the mountain bike niche in Australia.

Jen is so honest about what she and her partners did when faced with a $1 million dollar business that wasn’t making any money.

You’re going to love Jen – she’s awesome – and so is her business journey.

Have a listen…

You can also listen on iTunes and Stitcher Radio

What we cover in this episode:

  • When all 4 partners took a red pen to the P&L
  • How they turned around their e-commerce store in only 6 months
  • Being ruthless with product offerings to increase margins

Mentioned in this episode:

  • Jen’s online store, Mountain Bikes Direct, MTB Direct
  • Jane’s best-selling course for online sellers – Sell More Products Online – SMPO

What do you think about this episode? I’d love to know your biggest takeaway so leave me a comment and let’s chat!

Thanks for reading and listening,

Jane

 

7 Female Entrepreneurs Doing Business Their Own Way

It’s International Women’s Day and that makes me smile like a toddler on her birthday.

I’ve chosen 7 women who knocked my socks off this week because they executed on an idea that will help grow their business quickly and professionally.

The most successful clients I work with are the ones who take fast action when they get a good business idea. The ones who can barely stay on the line until the end of a coaching session because they’re dying to start IMPLEMENTING what they just learned.

Speed to implementation matters. 

In my experience with hundreds of product-based entrepreneurs, speed to execution is one of the tells. A true sign of who will be successful.

Each of these 7 entrepreneurs is running their business on their own terms, and they’re doing the hard stuff:

  • Getting cozy with spreadsheets even if they “hate math and numbers”
  • Staying consistent with their marketing no matter how busy they get
  • Making quick business decisions without second guessing themselves to death
  • Embracing the spirit of “perfect is good but DONE is better”

They’re all at different stages of businesses and they’re all doing it in their own way.

Whether it’s list building, digital marketing, videos, inventory control, or making the hard freaking decisions, these women are executing on ideas quickly.

You will learn a TON from this dream team of seven.

Have a listen:

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in today’s podcast:

Your turn…

Do you feel inspired? What’s your biggest takeaway from this episode? I LOVE hearing from you so leave a comment below.

As always, thanks for reading and listening.

Jane

P.S. Want to know who’s who??

 

 

What’s the BEST Way to Grow My Online Store?

I recently got this question from a Shopify store owner…

“My sales are growing steadily (we did almost 300K online last year) but we’re still not very profitable. I need to grow my sales to have better cash flow. What’s the BEST way to grow my business so I can be profitable? Maybe I need to focus more in Instagram?”

  • Instagram stories? 
  • Get more Press?
  • Influencers? 
  • Viral YouTube videos? 
  • Facebook ads?
  • Hire an SEO expert?

All of these things can work – and they do. But it’s not any of these that will truly help you take your business to the next level.

The BEST way to grow your online store is to bring your focus to 4 specific aspects of your business. It’s not more complicated than that.

Let me explain the FOUR things…

You can also listen to this episode on iTunes and Stitcher Radio. 

Also…

If you’re serious about wanting to GROW your online store, I’m doing a free webinar to help.

We’ll dive deep into what you should do – and NOT do – if you want to go from “OK” online sales to holy-moses-my-phone-keeps-dinging-with-sales types of days. 🙂

It’s all brand-new info, it’s free, and you can register here:

janehamill.com/grow

What are YOU doing to grow your business? What’s working for you right now? I love hearing from you so please let me know in the comments.

Jane

4 Things Product-Based Entrepreneurs Should Outsource Immediately in Order to Grow

Is this you? You do everything in your business or it feels like you do everything. You want to grow, and you know you need more help – build a team – but you’re not really doing it yet.

As the owner of a product-based business, there are tasks you’re probably doing that you shouldn’t be doing. I know this because I’ve wasted a lot of time doing these things when I owned my boutique and clothing line. 

Sometimes I felt I was the “only one who could do it”, or I “didn’t know where to find someone” or the classic — “by the time I train someone how to do it I could have done it myself”. 

All BS excuses, BTW.  

There’s a lot of generalized business advice out there about outsourcing so I’m not covering the basics like bookkeeping or scheduling social media posts.

This is ONLY for entrepreneurs who sell physical products – retail store owners, online boutique owners, makers, fashion designers, jewelry designers, etc…

I like to wake up every day and say to myself…

outsourcing for your fashion business

“What Can I NOT Do Today?”

What can be outsourced, delegated, or just doesn’t need to be done at all?

Here are 4 thing you should outsource IMMEDIATELY if you want to your business to grow. Have a listen…

You can also listen to this episode on iTunes and Stitcher Radio. 

Mentioned in this episode:

Your turn! Was this episode helpful? What’s your ONE takeaway? And tell me this… what’s the next thing you’re going to outsource for your biz?

How Do I Create Content for My Brand When I Have No Time?

I get this question all the time…

 “How do I create content and keep up a blog when I have so little time?”

If you’re running a product-based business you know how many details there are to take care of all the time — shipping, customer service, packaging, social media, inventory control…the list goes on.

This episode covers how to create content for your brand without having it take over your life. I share all my quick-and-dirty secrets for content marketing that doesn’t overwhelm you.

Ready to get serious about your marketing and sales? Listen now and get started…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

Leave a comment below and let me know what you think. I love hearing from you!

Thanks for listening,

Jane

How to Set ONE Business Goal for the Next 12 Months

I did brand-new live training this week, Goals and Planning for Product-Based Businesses. It was a blast. In fact, it was the BEST EVER. I can’t even tell you how thrilled I am with the students’ feedback.

Look, I want to help you scale your business and make a GREAT living. For that reason, I give away some of my best stuff for free. Today’s episode will teach your the top 3 things that helped people the most.

You’re going to learn how to set ONE goal for your business for the next 12 months. That’s it.

The goal you choose will make all the other goals irrelevant or unnecessary.

In my experience, most goal setting trainings don’t work for makers, designers, retail store owners, online sellers or anyone who sells an actual PHYSICAL product.

Here’s why:

  • They don’t take into account manufacturing and/or delivering a physical product.
  • They’re way too complex – involving so many areas of your life that it becomes overwhelming and confusing.

My mission is for you to have a simple, do-able PLAN for the next 12 months of your business. How great would it be if you knew exactly what you wanted from the business? What would it feel like to know what you should be doing quarterly, monthly, weekly – even daily?

Amazing, right? Listen now and get started…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

What about YOU? What’s your main takeaway from this episode? If you’re willing, tell me your ONE outrageous goal? It may sound cray to you now but I guarantee it won’t sound crazy to me.

Leave a comment below and let me know ‘cuz I love hearing from you.

As always, thanks for listening,

Jane

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