Jane Hamill

Increase revenue using content & email marketing.

business coaching for Shopify store owners

How Can I Get Sales Without Constantly Launching New Products?

How to get Shopify sales even when you have no new products to offer.

First, I want to invite you to a LIVE class I’m teaching online about creating a content calendar for your business that actually leads people to a purchase.

There’s such POWER in knowing you have a plan for your content. It reduces stress and overwhelm and you get to control of how much you sell and when. And your calendar doesn’t have to be complicated or hard to execute, trust me! If it’s not simple, you probably won’t use it. I know I won’t.

So join me and learn the specific strategy for content that leads to actual cash.

Click here to register for the content calendar class (it’s free) and get my content calendar template.

*All registrants will get my content calendar template to download and use for your business. 🙂

how to create a content calendar that actually leads to sales

Back to today’s podcast…

I recently received this question from one of our members:

“Jane, we do pretty well with sales when we launch a new product for about 2 weeks or so and then things die off. I feel like my team and I are always hustling to release NEW NEW New!! It’s exhausting and I feel like a hamster on a wheel?” 

Launching new products all the time is so exhausting for product-based entrepreneurs. I’d actually call it bone crushing. And product launch after product launch will burn out your audience as well.

So how do you get sales BETWEEN new product launches? What do you do to drive traffic and sales when you don’t have anything new to promote?”

Today’s episode lays it out for you. Have a listen…


You can also listen on iTunes and Stitcher Radio

Mentioned in this episode:

Do you find these episodes helpful?

      • If you do, tell a friend!  I’d really appreciate if you took a moment to leave an honest review on iTunes.

Jane

The Entrepreneurial ‘Crazy Brain’

“Do not be afraid of improving slowly. Be afraid of standing still.”

– Chinese Proverb

Every day, there’s a battle between us and our brains.

I call it the entrepreneurial ‘crazy brain’. It sneaks up on you and makes you second-guess.

And doubt.

And wonder.

And overthink.

When the crazy brain kicks in, which is pretty much every day for me, it’s harder to get things accomplished.

Is it lack of discipline? Fear of failure? Perfectionism? Pure laziness?

Dunno for sure.

A straight-up painful example of ‘crazy brain’ from my own business is this…

I started doing a podcast – only posting to my blog – an entire year before I put it up on iTunes. I called it my ‘fodcast’ – faux podcast.

Why??? What in the actual heck would make it OK in my mind to have a YouTube channel that I was actively using, but be unwilling to put my podcast up on iTunes????

For some reason YouTube seemed easy but posting on iTunes was playing with the big boys. I really don’t know.

Sneaky effing entrepreneurial crazy brain. 

I’m not judging you (or myself) for not doing things we know we’re supposed to do. It happens.

That’s why I have a coach and support — to slap the stupid out of me sometimes.

Because it’s me against my brain. Every. Single. Day. 

And that’s OK.

Your entrepreneurial mindset is so important and if you sometimes get the crazy brain like I do, I’ve chosen three episodes that will help.

  1. How happy are you with your business? (One of my most successful clients said she listened to this 6 times!!)
  2. How to Do the Work Even When You’re in a Funk and Don’t Want to
  3. My Family and Friends Don’t Support Me in My Business

You can also listen:

Did you like these episodes?

  • If you like the show, please tell a friend! And leave an honest review on iTunes. I’d really appreciate it. ?

Jane

3 Reasons You Don’t Have All the Customers You Want for Your Online Store

3 Reasones Why YouDon't Have Enough Online Sales

“I have a great product and a nice online store but I don’t have enough customers. What am I doing wrong?”

This is probably the top question I get every single week from coaching members and students in my courses. You’re working hard, you’re getting some traffic to your site, but it’s not enough (or not consistent enough) to make you really happy with your results.

And usually, you think the answer is the “right” ads, the “right” collaborations, the “right” new product launch – the “right” something if only you knew what it was…

Before you get to the specific marketing tactics to get more customers, I really want to make sure you understand why you don’t ALREADY have the sales.

What we cover:

  • If you’re confused about your “ideal” customer, I guarantee they’re confused too — and a confused customer doesn’t buy.
  • How to know who your ideal target customer is and what makes someone ideal for your product.
  • You get only 2 seconds on your online store to make it clear what you sell and who it’s for.
  • Trying to please everyone is our default mode, but it’s doomed to fail. Try to please everyone and you’re sure to please no one.
  • Why you need to dig deep and take a risk with your products, your point of view, and the customer you go after.
  • Is it worth the money to do paid advertising (Facebook and Instagram ads) for your online store?

Listen now!


You can also listen on iTunes and Stitcher Radio

Mentioned in this episode:

Are you a fan of the show?

      • If so, please tell a friend! And leave an honest review on iTunes. I’d really appreciate it. 🙂

Jane

9 More Website Conversion Tips for Your Online Shop

Today’s episode is Part 2 of tips for website conversion. I am going to give you 9 more strategies to increase your website conversion rate

Someone asked me the other day… “What exactly is a conversion rate?” I’ll explain exactly what conversion rate is, plus 9 more tips to increase your rates and get you sales.

I know you work hard to get people to your website, now let’s get them to buy!

Let’s do it…

You can also listen on iTunes and Stitcher Radio

What we cover:

  • What exactly is a website conversion rate?
  • Review of Website Conversions
  • 9 more tips for building a site that converts to sales

Mentioned in this episode:

Do you like the show? 

  • Leave an honest review on iTunes. I’d really appreciate it. 🙂

Jane

6 Tips to Increase Website Conversions

Do you want a website that looks great to your eyes? Or do you want a website that MAKES YOU MONEY? I think I know the answer.

In today’s episode, I’m teach you the 6 main things you can do to increase your conversion rate. None of these are tricky and you can implement these strategies right away.

You work hard to get traffic to your site. Let’s make sure you convert some of these folks into paying customers.

Let’s do it…

You can also listen on iTunes and Stitcher Radio

What we cover:

  • How your website should connect with your audience and lead to making you money.
  • Why it should only take 3 clicks to get to the sale.
  • 6 tips for building a site that converts to sales

Mentioned in this episode:

Do you like the show? 

  • Leave an honest review on iTunes. I’d really appreciate it. 🙂

Jane

Building an Audience BEFORE You Release a New Product

 

I met a designer who had just launched her first collection. She had spent 2 entire years in product development and FINALLY was ready to sell. Exciting, right? Wellll, sorta. She told me…

“I have all these units finally in stock and I launched 2 weeks ago. I haven’t sold a single thing. Not one item. What am I going to do?”

She was scared and she had tears in her eyes. It was heartbreaking to see.

My mission is to teach you how to build a following for your brand and to let people get to know you, like you, and trust you. When you build that KLT factor (know, like, and trust), there will always be a percentage of these people who want to buy from you.

Building the audience BEFORE you ask them to buy is the key.

If you do that, getting the credit card is a natural progression and you’ll never feel sales-y or too promotional.

You won’t have to always be saying, where’s my next sale coming from? What am I going to do? How will I get enough traffic to hit my sales goals?

I truly believe any entrepreneur can build a loyal following of people who want to buy their products, can afford to pay for them, and understand the value of what you make without having to convince them.

Of course you can sell without building a brand, a reputation and trust first – only it will be a lot harder and cost you a lot more money.”
– Sarah Gebauer

This episode explains the “backwards” strategy of getting consistent, predictable sales. Build your following first, then sell to them.

Listen now to learn how:

You can also listen on iTunes and Stitcher Radio

What We Cover:

  • There’s only ONE thing you really need to worry
  • Why building the KLT (know, like, & trust) factor leads to the BUY
  • How building an audience is NOT about what you sell
  • The 3 important things that make an ideal customer
  • The 4 step process to getting a sale

Mentioned in this episode:

If you like the show and want to help:

  • Leave an honest review on iTunes. Your ratings & reviews really help and I read them all!
  • Subscribe to the show on iTunes (Apple) or Stitcher Radio (Google/Android)

Increasing Your Revenue: there are ONLY four ways to do it

 

No matter where you are in your entrepreneurial journey, you probably wish your business was different in certain ways.

There are 2 things that frustrate my clients and I hear versions of them each and every week.

Entrepreneur #1)

“I really, really want to be making more money — more money in my pocket, more sales, more profit.”

#1 wants more sales, or at least more profitable sales.

Entrepreneur #2) “

“I just wish it was easier. I feel like I work all the time, I’m hustling for every sale, and I just wish it wasn’t so hard.”

#2 is getting sales but feeling exhausted and probably overwhelmed. They may be burning out.

Today’s episode walks you through 4 ways to increase revenue in your business.

There are ONLY 4 ways to increase revenue in your business.

Whaaaa???

Yep. It’s not complicated once you break it down. The problem is that most of us are trying to work on all four of these strategies at the same time.

That will not work.

This episode will help you no matter what stage of business you’re in or what you sell. Everyone needs to hear this and then decide which of these 4 things you want to focus on first.

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what we cover: 

  • #1: Getting new customers
  • #2: Get your customers to buy more often (increase the frequency of purchases)
  • #3: Get your customers to buy more each time they purchase (increase AOV)
  • #4: Increase your margins
  • Marketing dollars spent to acquire new customers vs. selling more to current customers
  • Wrapping your offers to buy in content marketing
  • Giving people a reason to buy (the shrug story…)
  • Bundling products to increase AOV (average order value)
  • Content marketing to create steady, free traffic to your site
  • Designing & merchandising your product line with intention to increase # of units purchased

Mentioned in this episode:

What about you? Do you see how SIMPLE it can be when you break down the ways to increase revenue?

Your Assignment: Which ONE of these strategies will you focus on first?

  1. Get more customers
  2. Get current customers to buy more often
  3. Get current customers to buy more (increase average order value)
  4. Increase your margins

LMK in the comments below! I’m standing by to read what you say and answer any questions. 🙂

Jane

Why People Don’t Buy Your Products Even if They’re Awesome

Today’s episode will help you understand why more people aren’t buying from you and what you can do about it.

Yesterday, a client told me something that disturbed me. She didn’t say anything wrong, but she told me about a key learning point that she JUST learned. A real aha moment.

She’s actually happy about it because it explains to her why more people aren’t buying from her site and she’s making a plan to fix it.

But I’m like…

You JUST learned that? I’ve been preaching and teaching that concept, ad nauseam, for years!! Where did I go wrong that she only really “heard” it yesterday? Where did I go wrong???

So I’m gonna shout out the “why they don’t buy” concept in today’s episode so there’s not one more person who doesn’t get it – ‘cuz it could be hurting your business.

If you’re not selling as much as you’d like, you may be having the same issue my client was having.

If you only listen to ONE podcast of mine ever, evah, EVAH, MAKE IT THIS EPISODE! <– note the all caps and, yes, I’m yelling at you because you need to learn this shizzle today!

Listen now:

You can also listen on iTunes and Stitcher Radio

Here’s what I talk about in today’s episode:

  • The magic of the KLT factor (Know, Like & Trust)
  • How to stop ignoring 48% of your potential customers
  • Why a discount isn’t the only thing you should offer to build your list
  • How to make sure people don’t land on your site only once, never to be seen again

Mentioned in this episode:

  • Want to learn the 5 steps to getting all the online sales you ever wanted? It all starts here.

Your homework:

Let’s talk about the 48%. What are you going to do to capture the “other 48%”? Don’t leave me hanging, people! Leave a comment below – I can’t wait to read what you say.

Jane

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