Jane Hamill

Increase revenue using content & email marketing.

Podcast

What If Next Season’s Collection Doesn’t Sell?

How to know if your new fashion product will sell

This week, two different entrepreneurs asked me the same question. “What if my next season’s collection doesn’t sell?” And the funny thing is that one of them has been in business for years and is quite successful, and the other one is just starting out.

Yet they’re both worried their product won’t sell next season. It’s amazing how we’re all different yet we all struggle with the same stuff. 

There’s always fear in business – heck, in life too. This episode will help you deal with the unique “what if it doesn’t sell” version of that fear.

Have a listen…

You can also listen to this episode on iTunes and Stitcher Radio. 

What we cover in this episode

  • Why it doesn’t matter if it’s your first season or 31st season – we all have the same “crazy-brain” fears sometimes
  • How dealing with uncertainty as an established business owner is very different than how you deal with it as a an apparel or jewelry startup
  • Jane’s “perfect excuse” for when one season’s sales of her clothing line was down
  • Why your wholesale accounts/retail buyers may still order from you after a bad sell-thru season
  • Why other business owners just don’t “get it” unless they design and sell their own products
  • Jane’s 3-step process to being less emotional and worried about your new collection (it’s all about the math, and that’s a good thing)

Mentioned in this episode:

Your turn! Can you relate? What’s your ONE takeaway? I LOVE hearing from you so please leave me a comment!

Thanks for reading and listening,

Jane

P.S. I’m serious, people…If you like this podcast then stop lurking and LEAVE ME A COMMENT! It feeds my soul and makes me want to give you more free stuff. 🙂

4 Things Product-Based Entrepreneurs Should Outsource Immediately in Order to Grow

Is this you? You do everything in your business or it feels like you do everything. You want to grow, and you know you need more help – build a team – but you’re not really doing it yet.

As the owner of a product-based business, there are tasks you’re probably doing that you shouldn’t be doing. I know this because I’ve wasted a lot of time doing these things when I owned my boutique and clothing line. 

Sometimes I felt I was the “only one who could do it”, or I “didn’t know where to find someone” or the classic — “by the time I train someone how to do it I could have done it myself”. 

All BS excuses, BTW.  

There’s a lot of generalized business advice out there about outsourcing so I’m not covering the basics like bookkeeping or scheduling social media posts.

This is ONLY for entrepreneurs who sell physical products – retail store owners, online boutique owners, makers, fashion designers, jewelry designers, etc…

I like to wake up every day and say to myself…

outsourcing for your fashion business

“What Can I NOT Do Today?”

What can be outsourced, delegated, or just doesn’t need to be done at all?

Here are 4 thing you should outsource IMMEDIATELY if you want to your business to grow. Have a listen…

You can also listen to this episode on iTunes and Stitcher Radio. 

Mentioned in this episode:

Your turn! Was this episode helpful? What’s your ONE takeaway? And tell me this… what’s the next thing you’re going to outsource for your biz?

Three Facebook & Instagram Ad Mistakes Most Online Sellers Make

Are you running Facebook ads? Because there are 3 big mistakes most of my clients are making and it’s killing their results.

On Wednesday, I did a special Facebook ads review HOTSEAT session. It was awesome. I met with a small group of product-based entrepreneurs – our monthly coaching members – and we looked at their ads, their targeting, the creative, the video views stats, and their results.

I noticed three main things they’re doing are wrong with their Facebook and Instagram ads to sell physical products online. Mind you, 80% of my clients sell actual products, not online coaching or courses. They sell jewelry, t-shirts, candles, beauty products, apparel, backpacks, childrenswear, you name it.

Here’s what I noticed…

  1. You’re expecting your ads to work pretty quickly
  2. You’re targeting the wrong audience
  3. You outsourcing your Facebook Ads from the very beginning

Listen now and hear more on why these are wrong and what you can do instead.

You can also listen to this episode on iTunes and Stitcher Radio. 
Or watch this episode on Facebook, Instagram and YouTube.

Mentioned in this episode:

How Do I Create Content for My Brand When I Have No Time?

I get this question all the time…

 “How do I create content and keep up a blog when I have so little time?”

If you’re running a product-based business you know how many details there are to take care of all the time — shipping, customer service, packaging, social media, inventory control…the list goes on.

This episode covers how to create content for your brand without having it take over your life. I share all my quick-and-dirty secrets for content marketing that doesn’t overwhelm you.

Ready to get serious about your marketing and sales? Listen now and get started…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

Leave a comment below and let me know what you think. I love hearing from you!

Thanks for listening,

Jane

How to Set ONE Business Goal for the Next 12 Months

I did brand-new live training this week, Goals and Planning for Product-Based Businesses. It was a blast. In fact, it was the BEST EVER. I can’t even tell you how thrilled I am with the students’ feedback.

Look, I want to help you scale your business and make a GREAT living. For that reason, I give away some of my best stuff for free. Today’s episode will teach your the top 3 things that helped people the most.

You’re going to learn how to set ONE goal for your business for the next 12 months. That’s it.

The goal you choose will make all the other goals irrelevant or unnecessary.

In my experience, most goal setting trainings don’t work for makers, designers, retail store owners, online sellers or anyone who sells an actual PHYSICAL product.

Here’s why:

  • They don’t take into account manufacturing and/or delivering a physical product.
  • They’re way too complex – involving so many areas of your life that it becomes overwhelming and confusing.

My mission is for you to have a simple, do-able PLAN for the next 12 months of your business. How great would it be if you knew exactly what you wanted from the business? What would it feel like to know what you should be doing quarterly, monthly, weekly – even daily?

Amazing, right? Listen now and get started…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

What about YOU? What’s your main takeaway from this episode? If you’re willing, tell me your ONE outrageous goal? It may sound cray to you now but I guarantee it won’t sound crazy to me.

Leave a comment below and let me know ‘cuz I love hearing from you.

As always, thanks for listening,

Jane

30 Minutes to Planning Your Sales for Next Year

There’s a lot of information out there about setting goals and planning for 2019. This will be different.

It’s geared only for small business owners who sell physical products and it’s something you can do in the next 30 minutes on one sheet of paper.

I want you to look at your sales from the last 12 months – not your overall business health right now. Truly understanding what happened in 2018 will better inform your decisions and actions for 2019.

This is a super simple exercise. I don’t want you to make this a huge deal, but I do think it’s extremely important to look and review and reflect upon what happened last year before you start working on this year.

Listen now and get started…

You can also listen to this episode on iTunes and Stitcher Radio.

How it works – the 30 minute exercise to plan your sales:

  • What were your gross sales each month?
  • What were your top 3 months?
  • What were your two best-selling products in your top months?
  • What marketing and sales strategies drove these sales? (emails, pop-ups, collaborations with brands, influencer marketing…)
  • What did you spend on advertising to get these sales?
  • Was it relatively “hard” or “easy” to get these sales? Do a gut check.

The screenshot below is an example from a client meeting this week. Her sales are broken down by month. The bottom left is her Facebook ad spend compared to sales from the same period so she understands the ROI of her Facebook ads.

Here’s a screenshot of how I did this 30-minute sales planning with a client this week. 

Let’s talk about doing a gut check about how the sales came into your business.

For instance, one of my clients (a jewelry designer) worked with an Instagram influencer to drive e-commerce sales in September.

On paper, her sales numbers looked great. Big $$.

But in reality, working with the influencer took ALL of her time and almost killed her team. It was a nightmare.

When you look at at the full picture, her September sales aren’t as profitable as they seem.

Gut check – those sales were “hard” to get. So my client needs to decide how to make money next year.

Her options:

  1. Don’t do that type of collaboration again next year at all.
  2. Alter the collaboration process so it’s not as exhausting.
  3. Work with a different influencer entirely (who’s not a diva).
  4. Do the same thing this year but know what to expect and plan for it

Sometimes the sales $$ don’t tell the entire picture. Make sense?

Mentioned in this episode:

Your Turn! I want you to do this exercise now and leave a comment with what you learned. Do it! Get cozy with your numbers.

As always, thanks for listening,

Jane

P.S. Seriously, I love hearing from you so please leave me a comment and tell your takeaway from this episode, OK?

3 Ways Your Business Can Finish the Year Strong

You have 17 days left.

You might be having thoughts that creep up into everyone’s mind this time of year, “I had a pretty good year, I’m gonna just ride out the last few weeks.”

I met with a member this morning who told me she was just short of her goal for the year but…“I almost made my goal and I’m tired.”

That’s like running the 26 miles and not finishing the .2! Oh helllzzzz no.

You guys, you are so close. Let’s leave it all out on the dance floor.

Today I give you 3 ways to finish strong. Nothing I share with you is hard or complicated.

I encourage you to listen now and DO WHAT IT SAYS. If you do, you’ll enjoy the holiday season so much more.

You can listen here…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

What we cover in this episode:

  • It’s NOT to late to sell
  • Don’t feed the tax man (on purpose) 
  • Doing one thing to plan for next year and doing it now (the timing matters)

Here’s the terrific Instagram story I mention via @minima_maxima:

Your Turn! How are you going to finish this year? With a roar or a whimper? Let me know in the comments below!

As always, thanks for listening,

Jane

P.S. Seriously, I love hearing from you so please leave me a comment and tell your takeaway from this episode, OK?

How to Sell More Products Without Working Any Harder

scale your fashion or jewelry business

What if you could do the same amount of work you’re currently doing – or even less – and sell WAY MORE products? It’s absolutely possible if you tweak a few simple things in your business.

In today’s episode, we’re going to look at what’s already working in your business so we can Maximize and Monetize it.

We’ll focus on 3 areas of your business:

  1. What products are currently selling
  2. What marketing activities are resulting in money
  3. How you can be the most productive you’ve ever been

I guarantee you’re working on stuff in your business that’s NOT important to your bottom line – we all are. That’s why I have a business coach who often has to slap the stupid out of me to stay focused (and I mean that in the kindest way :-)).

Take 15 minutes right now to find out how to do things just a little but differently. This will help every single one of you reading right now.

Have a listen…

You can also listen to this episode on iTunes and Stitcher Radio.

Mentioned in this episode:

Quotes from this episode:

I don’t know what they want from me
It’s like the more money we come across
The more problems we see

– The Notorious B.I.G.

Mo money, mo problems? Heck no, it’s Mo Money –> Mo Money!

“Take up one idea. Make that one idea your life — think of it, dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone.”

– Swami Vivekananda

Screenshot this, print it, and post it up, people! Repeat it every darn day…

 

Your Turn! Will you do me a quick favor? 

  1. What’s your ONE idea? What are you really focusing on right now? Let me know in the comments below!
  2. Subscribe to the podcast, will ya! Find it on iTunes or Stitcher and id you’re so inclined, I’d truly appreciate an honest review. ❤️

Thanks for listening,

Jane

P.S. Seriously, I love hearing from you so please leave me a comment and tell your takeaway from this episode, OK?

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